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Marlboro ‘antibranding’ solution

Last week President Obama signed new legislation that restricts the nicotine content and marketing of cigarettes, including the requirement to plain black-and-white cigarette packs design. (more…)

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30 June 2009
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Anchor Squirty Cream redesigned by Elmwood

New Zealand dairy brand Anchor is relaunching its Squirty Cream with the new packaging designed by Elmwood Leeds. (more…)

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Sticky Coke ads shortlisted in Media Lions

The Coca-Cola Company and French advertising agency Marcel Paris represented at the 56th Cannes Lions 2009 ad festival the new outdoor campaign “Coca-Cola on Velcro”. (more…)

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  • Steel cans for beer lauched for the first time in Russia

    For the first time ever beer will be bottled in steel, not aluminium cans in Russia. This type of can is stronger, wider and easy to hold. Among its advantages are high mechanical stability, fixity to internal pressure, hit resistance and keeping good quality of beer. (more…)

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  • L’Oreal and Cacharel present new Scarlett

    L’Oreal Produits de Luxe International has unveiled the new feminine fragrance from Cacharel – Scarlett. It will be available in European travel retail from July, before rolling out to Asia in August and the Americas from September. (more…)

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    Diego Ballester: wine branding specialist

    Argentine designer Diego Ballester specializes on wine branding and packaging projects. There are more than 20 works in his solid portfolio for different clients from Argentine, Chile and USA. (more…)

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  • Coty unveiles Harajuku Lovers winter collection

    Coty Prestige will launch the limited-edition Snow Bunnies collection of new Harajuku Lovers ‘dolls-perfumes’ by singer Gwen Stefani. It will be available in Americas travel retail from September, before rolling out to Europe in October. (more…)

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    Tetra Pak launches Tetra Brik Edge

    Tetra Pak announced the global launch of Tetra Brik Edge, an easy to open packaging solution for chilled liquid dairy products, designed for consumers of all ages. (more…)

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    Forgeron: beer packaging concept

    Russian designer Pavel Gubin (with his community truedot.ru) has come up with the next creative solution – beer packaging Forgeron. (more…)

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    Starbucks and competitors: aggressive marketing approach

    Starbucks Coffee Company has launched an aggressive communication campaign addressed against its main competitors aiming to get into the Starbucks’ share of coffee chain business – McDonalds and Dunkin Donuts. (more…)

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  • New Tide Stain Release from Procter & Gamble

    Late in July Procter & Gamble company will launch on the US market a remarkable  in-wash booster New Tide Stain Release that works with the detergent in the wash. (more…)

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    PepsiCo opens the first ‘green’ plant in China as a part of a large scale investment initiative

    The world’s leading food and beverage company PepsiCo opened its first overseas “green” plant in China in the western city of Chongqing. According its ongoing strategy to expand in emerging markets and broaden its portfolio of locally relevant products, the company plans to invest $1 billion in the country. (more…)

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    Who will be the New Face of KFC’s KGC? Online voting will determine

    After KFC issued a press release announcing a search for “a new iconic face for the brand’s new Kentucky Grilled Chicken (KGC) the public outcry began. (more…)

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    Pop Art Show in Las Vegas

    On 4th of July in Las Vegas Centaur Art gallery will open the large exhibition of the art works by pop art guru Andy Warhol and his former assistant Steve Kaufman. (more…)

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    29 June 2009
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    Ryuho Draft: blue beer is not a dream

    Abashiri Brewery based on Hokkaido island, Japan, has unveiled a ‘very strange’ range of colorful beer: the blue Ryuho Draft, red Hamanasu Red draft and green Shiretoko Green draft. (more…)

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    Pernod Ricard launches Beefeater 24 educational events

    Pernod Ricard’s whisky and gin unit Chivas Brothers has starting in US  special series of promotional educational events for Beefeater 24, a super premium extension to its Beefeater gin brand, launched last year. (more…)

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    Bacardi Oro changes its name to Bacardi Gold

    Bacardi Brown-Forman renames award-winning rum Bacardi Oro as Bacardi Gold rum in order to create global consistency. (more…)

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    “Talking” packaging for pills

    Life Preserver Pill Box is a new collectible funny item by Japanese Troika, sold through e-shops Cataloger.jp. This miniature case, shaped like a life ring, is used for pills and vitamins which ’save one’s lifes’. (more…)

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    Starbucks unveiled new global store design strategy

    Starbucks Coffee Company announced its new global store design strategy, setting the stage for a reinvigorated customer experience. Inspired by Starbucks™ Shared Planet™, (more…)

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    Premium organic wine CalNaturale goes in Tetra Pak carton

    The American premium wines manufacturer California Natural Products (CNP) will bring this summer to US market the new CalNaturale Cabernet Sauvignon – a premium wine made with organically grown grapes ans packaged in 500 ml Tetra Packs. (more…)

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