1 July 2009
Global brands

Diageo GB launches the new global marketing strategy for its premium vodka brand Smirnoff. The company shifts its focus from purity and premium status to make positioning more social, friendly and lifestyle-based.

New Windows 7 Packaging
This autumn Microsoft introduces its latest launch – Windows 7 in a new enhanced packaging, which takes into account the main consumers preferences and requirements: it is simply designed, easy to open and reduces waste.

























