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1 July 2009

Global brands

Diageo GB launches the new global marketing strategy for its premium vodka brand Smirnoff. The company shifts its focus from purity and premium status to make positioning more social, friendly and lifestyle-based.

This autumn Microsoft introduces its latest launch – Windows 7 in a new enhanced packaging, which takes into account the main consumers preferences and requirements: it is simply designed, easy to open and reduces waste.

Chivas Regal Centenary limited edition bottle

Nestle Waters teams up with Arizona Beverages

Starbucks Coffee Company announced the latest development in its relationship with Fairtrade following its announcement that all of its espresso will be both Starbucks™ Shared Planet™ and Fairtrade Certified™ in the UK by the end of this year.

Nestle Australia has received competition approval to acquire some of Fonterra’s Australian ice cream businesses.

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World news

Last month Baltika Brewing Company started producing new light beer Nevskoe Ice which is oriented on the younger audience of beer drinkers.

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TSA met with Tesco about stocking their range of organic beers. It soon became clear that their old and tired looking labels did not do the beer justice.

UK-based producer and distributor of soft drinks Britvic has launched a humorous campaign to support the limited-edition ‘Tango Added Tango’ – the new 440ml can Tango.

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Design Concepts

Graphic designer from California Bob Dinetz suggests his iwn concpetual vision on Nestea redesign (cans).

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