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Mousegraphics redefined traditional candies

1 July 2009 | By Popsop Team

The Greek design studio Mousegraphics has redefined the image of traditional Greek soft candy, orinigally named ‘Kiss or Date’. The new packs are made of clear plastic with the old-fashioned black-and-white photos featured. (more…)

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Carlsberg launches Carlsberg Light in China

| By Popsop Team

In July Carlsberg Group will introduce Carlsberg Light beer in China. It is brewed with a taste profile that is appealing to the taste palette of Chinese consumers. (more…)

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Chivas Regal Centenary limited edition bottle

| By Popsop Team

Pernod Ricard Travel Retail introduces today the new limite edition Chivas Regal Centenary bottle to commemorate the 100th anniversary of its first launch in New York. (more…)

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Nevskoe Ice – new youth beer from Baltika

| By Popsop Team

Last month Baltika Brewing Company started producing new light beer Nevskoe Ice which is oriented on the younger audience of beer drinkers. (more…)

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Traditional Scottish Ales by Evan Leckie

| By Popsop Team

TSA met with Tesco about stocking their range of organic beers. It soon became clear that their old and tired looking labels did not do the beer justice. (more…)

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Nestea redesign concept

| By Popsop Team

Graphic designer from California Bob Dinetz suggests his iwn concpetual vision on Nestea redesign (cans). (more…)

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Tango launches humorous ad campaign for ‘Tango Added Tango’ new pack

| By Popsop Team

UK-based producer and distributor of soft drinks Britvic has launched a humorous campaign to support the limited-edition ‘Tango Added Tango’ – the new 440ml can Tango. (more…)

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Smirnoff changes its strategy and launches new campaign

| By Popsop Team

Diageo GB launches the new global marketing strategy for its premium vodka brand Smirnoff. The company shifts its focus from purity and premium status to make positioning more social, friendly and lifestyle-based. (more…)

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Nestle Waters teams up with Arizona Beverages

| By Popsop Team

Arizona Beverages, the leader in premium ready-to-drink tea beverages in the US has partnered with Nestle Waters North America Inc., the U.S. leader in bottled water, to create AriZona Tea Waters – low-calorie, tea-infused waters . (more…)

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New Windows 7 Packaging

| By Popsop Team

This autumn Microsoft introduces its latest launch – Windows 7 in a new enhanced packaging, which takes into account the main consumers preferences and requirements: it is simply designed, easy to open and reduces waste. (more…)

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