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Japanese sake designed by the Argentine agency

31 August 2009 | By Popsop Team

This August the new Japanese sake came to the US market – Kura Countless Visions in a bottle, designed by the Argentine-based agency Boldrini & Ficcardi. (more…)

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Beck’s represented ‘Music Inspired’ labels by LadyHawke and Hard-Fi

| By Popsop Team

As we wrote previously on Popsop, this July Beck’s invited the British musicians LadyHawke (aka Pip Brown) and Hard-Fi to design the limited edition labels, as a part of an annual “Music Inspired Art” campaign. (more…)

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Cigarette tin can with a zipper: mixed packaging trend

| By Popsop Team

A recent trend has seen the use of mixed materials for packaging incorporating plastic, leather and silk papers with tinplate. This requires the harmonisation of design trends with hard cold-metal sheets, producing a final package that not only serves a practical purpose but is also pleasing to the eye. (more…)

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Belvoir Fruit Farms scoops Great Taste Gold Awards

| By Popsop Team

Belvoir Fruit Farms, famous for its calligraphic labels and perfect quality, has won two Gold Great Taste Awards for the Lime and Lemongrass Presse and newly launched Elderflower, Gooseberry and Muscat Grape Cordial. (more…)

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Landor created new Nugatti design

| By Popsop Team

If you ask a Norwegian child which topping he or she would prefer on their sandwich (given free choice), you can be pretty sure the answer will be “Nugatti!” accompanied by a huge smile.  Norwegian children simply can’t get enough of the sweet, nutty taste of Nugatti chocolate and hazelnut spread.  (more…)

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Tayburn revitilized Chewits brand

| By Popsop Team

Chewits have been a UK favourite since its launch in the 1960s. However as markets and competition has changed, Chewits had begun to drop off the radar for both consumers and customers. (more…)

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Duval-Leroy Champagnes redesigned by Dragon Rouge

| By Popsop Team

The Duval-Leroy adventure began in 1859 with the meeting of two families passionately devoted to champagne. The house has since been pursuing its quest for excellence with the production of high quality champagnes recognized in the most highly respected wine-tasting sessions both in France and overseas.

(more…)

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Marlboro launched new brand Bright Leaf – specially in UK

| By Popsop Team

Philip Morris has launched a new cigarrete brand Bright Leaf under its Marlboro range in a bid to compete in the mid-priced market. The Benson & Hedges Silver is supposed to its main rival in this category. (more…)

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Aino & Reino: classic slipperies became a fashion must-have

| By Popsop Team

Aino & Reino are traditional slippers which have been produced since 1930′s and become classics in Finland. They were suffering from an old-fashioned image and the international design agency Tango was aimed to give them a new breath. (more…)

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Spring Design Partners has redesigned Kraft Natural Cheese

| By Popsop Team

Spring Design Partners’ Insight Research™ uncovered an opportunity to change consumer perceptions through the positive, nostalgic memories and “real” experiences consumers associate with the Kraft brand. (more…)

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