Grant’s unveiled Acclaim premium blend in China

30 October 2009 | By Popsop Team

Grant’s, the world-renowned blended Scotch whisky, this year released a precious limited edition ultra premium whisky blend for the emerging Chinese premium whisky consumer. Grant’s Acclaim celebrates the moment of growth and success that China is currently enjoying and has been created to showcase the superior experience and whisky making credentials of an award winning family distiller. (more…)

Popsop.com
Tags: alcohol drinks, whisky, William Grant & Sons

Developing your Brand for the Russian Market

| By Popsop Team

Join UK Trade & Investment and a panel of experts at Developing your Brand for the Russian Market, a half day conference exploring the branding opportunities and issues in this huge and diverse country. (more…)

Popsop.com
Tags: conference, Russia

Campina Optiwell new design boosts sales

| By Popsop Team

A fresh packaging design by SOLUTIONS Branding & Design Companies AG, the newly styled container sold in packs of four and optimized recipes have propelled Campina’s Optiwell fruit yogurt to the top of the low-fat fruit yogurt market. (more…)

Popsop.com
Tags: Campina, dairy

Green Beer “Party size” – the youth style. Restyling by BQB

| By Popsop Team

EFES goup of companies in Russia, one of the leading brewing companies on the national Russian market, this autumn launched the new cost-saving format of packaging for its Green Beer “Party size” brand – 2.5 l PET bottle. (more…)

Popsop.com
Tags: alcohol drinks, beer, Russia

Jude Law is starring in the new Martini Rosato campaign

| By Popsop Team

The famouse UK actor Jude Law has recently been signed as a ‘face’ of the new advertising campaign for Martini Rosato in Russia. (more…)

Popsop.com
Tags: alcohol drinks, Martini, Russia

Coke’s touchbearers will carry the Olympic Flame and Spirit

| By Popsop Team

Today, on October 30th the Vancouver 2010 Olympic Torch Relay will begin in Victoria, BC and race its way through Canada. For over three months, 12000 touchbearers will carry the Olympic Flame on its 45 000 km journey through over 1000 Canadian communities. Coca-Cola’s team of 20 entusiasts will also be represented among other honored touchbearers. (more…)

Popsop.com
Tags: Coca-Cola, Olympic Games, soft drinks, sport

Wrigley supports Vancouver 2010 Olympic and Paralympic Winter Games

| By Popsop Team

Wrigley Canada, being the official confectionery supplier of the Vancouver 2010 Olympic Winter Games, is launching C.H.E.W. (Canadians Helping Each Other Win), a unique charuty initiative that empowers Canadians to help the nation’s athletes pursue their Olympic dreams. (more…)

Popsop.com
Tags: bakery & confectionery, Wrigley

Cadbury and Fallon promote the limited edition scarf by Giles Deacon

| By Popsop Team

Cadbury in collaboration with London-based ad agency Fallon are launching in retail a new limited edition scarf, designed by fashion designer Giles Deacon. This is the second high fashion item by the fashion label, created after the dress, worn by iconic Cadbury Caramel Bunny in the previous Cadbury’s print campaign. (more…)

Popsop.com
Tags: bakery & confectionery, Cadbury, fashion & luxury

Coke Zero Facial Profiler – find your look-alike

29 October 2009 | By Anna Rudenko

Coca-Cola launched an interesting project for its Coke Zero brand. The project is called Coke Zero Facial Profiler and it gives a chance to find the user’s look-alike in Facebook.

(more…)

Popsop.com
Tags: Coca-Cola, soft drinks

Pingo Doce got new design by Wren & Rowe

| By Anna Rudenko

Leading Portuguese retailer Pingo Doce reveals this month the first products designed by London agency Wren & Rowe – Pingo Doce Frozen Mozambique King Prawns and Pingo Doce World Sauces.

(more…)

Popsop.com
Tags: food, package design