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Identica designs packaging for new organic juice range – ‘Pip’

30 November 2009 | By Popsop Team

Identica has been appointed by Booost Trading to create and launch their new range of fresh organic juices called ‘Pip’. (more…)

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Badoit l’Art

| By Anna Rudenko

Naturally carbonated French water Badoit made by Danone asked the students at the Beaux Arts in Paris to take part in a design contest. The participants were to develop the new 2010 year’s design for the line’s Rouge (Red) and Vert (Green) varieties. There were 100 works taken into the competition, and 20 of them became finalists. (more…)

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2009 Beck’s Music Export: One Step Closer to Fame

| By Anna Rudenko

Beck’s wants its fans to decide who is worth it to step out onto the Beck’s Music Export Stage at Chicago’s New Year’s Eve Party.  The bands, which submitted their applications before November 14 are now to be judged. The applicants were shortlisted to 6, and it’s time to choose the only one. (more…)

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Pepsi Max Turn on Music at Grey Cup Halftime Show

| By Anna Rudenko

Grey Cup Halftime Show of Canadian Football League and Pepsi Max as its title sponsor have provided their fans with a great opportunity to participate in the great event’s programming and choose what songs will be on during it. The famous award-winning Canadian group Blue Rodeo played the list of the songs the visitors of the www.greycuphalftimeshow.ca website had chosen. The show was yesterday, on November 29, and the winning songs were announced by playing in the real time. (more…)

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Red Bull Art of Can 2010

| By Anna Rudenko

Red Bull Art of Can is again in quest of creative artists. Its 13-th international exhibition was held on October 8-19, 2009 in Washington, D.C. at Union Station, but now the brand wants more and so is announcing the new event of the line. Those who want to participate should know how to turn used cans into pieces of artwork. (more…)

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Carlsberg Will Remove 4 Brands out of Its German Portfolio

| By Anna Rudenko

Carlsberg, one of the biggest global beer companies with 500 brands in 150 markets around the globe, is going to shrink its portfolio by four brands in Germany and pay more attention to the northern part of the country. The German list of 27 names will be shortened by removing Feldschloesschen, Grenzquell, Lüneburger and Moravia out of it. (more…)

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Grolsch Replaces Champagne with Cheersch

| By Anna Rudenko

Grolsch presents the recognizable popping sound of its swingtop bottle as a great alternative for uncorking the bubbly. The swingtop is available in a special gift edition so everyone will be able to raise a festive glass during the holiday season. (more…)

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Absolut Vancouver: Art in Every Bottle

| By Anna Rudenko

Canadian artists Ben Tour, Graeme Berglund and Kale Friesen created a nice set of sculptures dedicated to the Absolut Vancouver bottle release. The huge and terrific pieces are exposed at busy Vancouver’s places: Burrard Skytrain Station, Commercial Drive and Waterfront. The aim of the project is to show the consumers the tight bond between the brand and modern art.

(more…)

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(STARBUCKS)RED: Create Your Collage

27 November 2009 | By Anna Rudenko

Starbucks is continuing to promote its (RED)™ campaign and partners with the Polyvore.com community, which is now helping to involve more people in the movement. The aim is to raise as much money as possible for Global Fund-financed AIDS programs. Now users can create beautiful artistic sets featuring (STARBUCKS)RED items and win (STARBUCKS)RED cards.

(more…)

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Fratelli Carli: new branding project by RobilantAssociati

| By Popsop Team

Fratelli Carli is a traditional Italian brand of a high quality olive oil and condiments. They reached RobilantAssociati to reposition the range highliting the quality and premium status. (more…)

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