29 January 2010 | By Anna Rudenko
Uniliver is paying a tribute to the eastern traditions and is marking Chinese New Year with its Lipton milk-tea product line. The celebrations are starting on February 14, when the west will be busy sending flowers and chocolates on Valentine’s Day. (more…)
Popsop.com
Tags: coffee and tea, food, holidays, household detergents, Lipton, personal care, Unilever
| By Anna Rudenko
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website. (more…)
Popsop.com
Tags: alcohol drinks, beer, Grolsch, SABMiller
| By Anna Rudenko
The Creative Method agency from Sydney, Australia, presents a fresh look at design, and is extremely creative in developing designs both for well-known global brands like Rexona, Baileys and Smirnoff and for less popular ones. The new work of the group is about making a face from pieces on the label of BYO (Build Your Own) Wines. Quite an unexpected approach, isn’t it? (more…)
| By Anna Rudenko
Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl. (more…)
Popsop.com
Tags: Coca-Cola, Facebook, social media, social project, soft drinks, TV commercial
| By Anna Rudenko
McDonald’s is going to beat local cuisine in Italy by treating its consumers all over the country with a special line of two new sandwiches and a salad made of products from the local farms. The McItaly burgers are to be introduced after being approved by Luca Zaia, Minister of Agriculture of Italia. “We want to give an imprint of Italian flavours to our youngsters,” he says. (more…)
Popsop.com
Tags: fast food, McDonald’s
| By Anna Rudenko
The Leo Burnett agency from Puerto Rico, which created the smoking burger ad on the roof of the McDonald’s restaurant, added another project to the list of its ambient campaigns. This time it was not about promoting a new addition, but about familiarizing people with the McHappy Day, when the company donates Big Mac’s sales to the children of the Ronald McDonald House Charities. (more…)
Popsop.com
Tags: fast food, McDonald’s
| By Anna Rudenko
Pringles invites its fans to participate in the sport life of the USA and show how creative they are. The Procter & Gamble‘s brand has arranged an online contest for creating cans designs. Pringles will automatically donate 50 cents to support Team USA for each of the approved designs. (more…)
Popsop.com
Tags: festivals and competitions, food, Pringles, Procter & Gamble, snacks
28 January 2010 | By Anna Rudenko
Absolut Vodka has commissioned Yorgo Tloupas, a graphic designer and art director to the Intersection magazine to create a portable bar, that could be moved from one party to another, be easily taken down to pieces and put together again and look hilarious at the same time. The designer created two parts — the serving area and the display behind it made of black perforated panels of the cut-out pattern that is reminiscent of the iconic shape of the Absolut bottle. (more…)
| By Anna Rudenko
McDonald’s is moving beyond its iconic “I’m loving it” theme and goes sportive with a project that is not featuring its logo and name on every free spot. The company approached Stockholm digital agency Perfect Fools with a task to create an interesting brand communication campaign for smart and not-pushing promotion of the brand. (more…)
Popsop.com
Tags: fast food, McDonald’s
| By Popsop Team
London, 28 January 2010 – Entrant companies can now submit work to compete at the 57th Cannes Lions International Advertising Festival in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation, Design, Titanium, Integrated and the new Film Craft Lions category. (more…)
