27 February 2010 | By Anna Rudenko
The globally recognized brands Levi’s and Docker’s, as well as less popular Signature, appeared on the world marketing stage thanks to Levi Strauss, who was born on February 16, 1829 in Buttenheim, Bavaria. In 1847 he, his mother and two sisters move to America. (more…)
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Tags: clothing & footwear, Levi’s
26 February 2010 | By Anna Rudenko
At a global media event featuring footballer Cristiano Ronaldo in London, Nike on February 24 unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. The vibrant ultra-violet color boosts visibility on the pitch. (more…)
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Tags: clothing & footwear, Nike
| By Anna Rudenko
Bond No. 9, purveyor of New York neighborhood fragrances, has long been enamored of the High Line and its perfume possibilities. A scent that conveys a whiff of urban wildflowers and a hint of industrial grit, with bits of Tenth Avenue energy and Chelsea gallery style added to the mix. So the brand set about creating Bond No. 9 High Line. (more…)
| By Anna Rudenko
In the USA the next official census is set for 2010. But Pepsi decided not to wait for statistics and started its own project Yo Sumo, encouraging the US Latinos to sign up and tell about themselves, their lives, dreams and aspirations. The movement is launched “to give a voice to all Latinos and show the world that we’re not just many, but we have a strong influence on culture in this country, while simultaneously encouraging everyone to do their part”. Bare listing is dull, Pepsi’s documentary is not. “Start to count, and stop being counted”, says the brand. (more…)
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Tags: food, Pepsi, PepsiCo, soft drinks
| By Anna Rudenko
63,000 teams from all over the world participated in the Volvo‘s DRIVe Around the World game making it the most installed branded application and seventeenth most installed application on Facebook in 2009. (more…)
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Tags: automobiles, Facebook, social media, sustainability, Volvo
| By Anna Rudenko
Beginning Monday, February 22, Maxwell House coffee is beginning a partnership with America’s favorite game show Wheel of Fortune, to join in the fight against domestic hunger with Feeding America. (more…)
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Tags: bakery & confectionery, coffee and tea, Kraft Foods, Maxwell House
| By Anna Rudenko
Swarovski Enlightened has now produced a Creative Applications Tool that illustrates ways to use its gemstones, created stones and associated products in alternative segments such as bejewelled eyewear, mobile phones and consumer electronics, designer writing instruments and even luxury cutlery and tableware. (more…)
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Tags: fashion & luxury, Swarovski
| By Anna Rudenko
Emporio Armani House will provide Lady Gaga with outfits for her Monster Ball world tour. The fashion brand has already created dresses for her appearance at the Grammy, but now the collaboration will be yet more fruitful. Giorgio Armani has already unveiled two sketches of the future costumers for the extravagant signer. (more…)
25 February 2010 | By Martin Grimer
No job, no cash and no future. It sounds like a Sex Pistols lyric from the seventies, but sadly it was an all too recent headline from one of London’s daily papers. Tens of thousands of young people feel destined never to amount to anything, according to research by charity the Prince’s Trust. (more…)
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Tags: Blue Marlin
| By Anna Rudenko
If you want to change the world, start with your own environment. Absolut Vodka is updating the reality by decorating dull walls of urban buildings with extravagant hand-painted wallpapers. Last year, the alcohol brand invited its Italian fans to participate in creation of collectively made pictures Absolut YouWall 2.0. The well-known Italian graffiti artist Ozmo combined the uploaded works and transformed the conventional house into a piece of art. (more…)
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Tags: ABSOLUT VODKA, alcohol drinks, Pernod Ricard, vodka
