Acqua di Cristallo “Tributo a Modigliani” — the Most Expensive Bottle in the World

31 March 2010 | By Anna Rudenko

Acqua di Cristallo “Tributo a Modigliani” became the World’s Most Expensive Water Bottle and is now recorded in the Guinness Book of Records. The precious container was designed by Fernando Altamirano, who previously created World’s Most Expensive Tequila & Cognac bottles. The new piece was unveiled in Mexico City earlier this month, on March 4. (more…)

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Tags: bottle design, water

Nike: Bleed Your Colours

| By Anna Rudenko

The USA is now all in March Madness, annual tournament featuring 65 college basketball teams. The event is coming to the finish, and on April 3 the winners will be selected. Renowned NBA stars of basketball came around to recollect the time when they played in a university team and started building their carrier. Nike helped them by creating a simple campaign called Bleed Your Colors. (more…)

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Tags: clothing & footwear, Nike, sport, youth marketing

Chiquita and HealthCorps Partner for Child Nutrition

| By Anna Rudenko

As part of its commitment to enhancing public health and offering healthy food and snacking options, Chiquita Brands International, Inc. lanches a partnership with HealthCorps® – a proactive health movement founded by Dr. Mehmet Oz, vice-chair and professor of surgery at Columbia University Medical Center. (more…)

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Tags: Chiquita, food

Nescafé Teaches Coffee History in Its New Promo-Campaign

| By Anna Rudenko

Nescafé provides its consumers with good coffee and fun. The brand is giving out numerous prizes and a great opportunity to get a deeper insight into the world of the most admired morning drink. (more…)

Popsop.com
Tags: coffee and tea, festivals and competitions, food, Nescafe, Nestle

HMN and Intersection Covered Fiat 500 with Images of Celebrities

| By Anna Rudenko

Hype Means Nothing, a producer of streetwear, and Intersection Magazine about art customized a new Fiat 500 compact car model with a bunch of black-and-white photos. The vehicle featuring images of celebrities from many areas will soon appear rolling along the streets of Paris and will be displayed at the colette online-store for artistry items. (more…)

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Tags: automobiles, clothing & footwear, Fiat

Hollywood Villains Like Burger King

| By Anna Rudenko

Burger King commissioned advertising agency Tonic, Dubai, UAE to create a series of ad prints to tell the clients that the fast food chain works until the crack of dawn. The creators of the campaign emphasize that even mean characters, who are usually active at night, can come there and have a meal after their “hard work”. (more…)

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Tags: Burger King, fast food, food

Jack Daniel’s Launches Tree-Planting Effort with Collectible Bottle

| By Anna Rudenko

In honor of Earth Month this April and in continuation of environmental stewardship, Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organization American Forests to release a collectible bottle in conjunction with a tree-planting effort. (more…)

Popsop.com
Tags: alcohol drinks, Jack Daniel’s, sustainability, whisky

Wrangler Makes “Second Skin”

30 March 2010 | By Anna Rudenko

The Elvis Communication agency has developed a new campaign for Wrangler, a global clothing brand. The key element of the visual materials is human skin with its unique pattern. The new line includes accessories for mobile devices and cameras, and creates an atmosphere of naturalness. (more…)

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Tags: clothing & footwear, Wrangler

Nicholl Food Packaging Launched Micro-Rib Aluminium Foil

| By Anna Rudenko

Nicholl Food Packaging’s recently-launched Micro-Rib aluminium foil food tray has won an Alufoil Trophy in the Resource Efficiency category, with the judges praising its lightweight properties and advanced manufacturing process, which deliver noticeable environmental benefits. (more…)

Popsop.com
Tags: food, metal packaging

Schweppes Unveiled Fluorescent Cans

| By Anna Rudenko

Schweppes makes a nod to consumers, who like to have an active night light. The brand launches a series of collectible phosphorescent cans 250 ml. The cans feature simple geometric lines of psychedelic design, which remind of the clubbing atmosphere. The varieties, which are presented in the new cans, are Indian Tonic, Agrum, Lemon and Dark Side. (more…)

Popsop.com
Tags: can, Coca-Cola, metal packaging, Schweppes, soft drinks

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Industry News

Acqua di Cristallo “Tributo a Modigliani” — the Most Expensive Bottle in the World

Nike: Bleed Your Colours

Chiquita and HealthCorps Partner for Child Nutrition

Nescafé Teaches Coffee History in Its New Promo-Campaign

HMN and Intersection Covered Fiat 500 with Images of Celebrities

Hollywood Villains Like Burger King

Jack Daniel’s Launches Tree-Planting Effort with Collectible Bottle

Wrangler Makes “Second Skin”

Nicholl Food Packaging Launched Micro-Rib Aluminium Foil

Schweppes Unveiled Fluorescent Cans

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