Novalgic’s Packaging by Dragon Rouge

30 April 2010 | By Anna Rudenko

Laboratoires Oenobiol launches Novalgic, a treatment designed to relieve painful joints. A brand identity and packaging solution created by Dragon Rouge. The company has decided to reinforce its positions in the healthcare segment with the launch of Novalgic, a dietary supplement designed to relieve painful joints. (more…)

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Tags: carton package, medicine

Renault Goes on a “Very Good Trip”

| By Anna Rudenko

To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, Renault is launching an original communication initiative. From Wednesday April 7 internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), can sign up to take part in the casting of an exceptional “road trip” on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV. (more…)

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Tags: automobiles, festivals and competitions, Renault

Ad Campaign for Dolce&Gabbana Underwear Collection Features Italian Football Stars

| By Anna Rudenko

Dolce&Gabbana stars five of the most representative Italian football players in its new ad prints. The faces and bodies of this year’s hot Dolce&Gabbama Calcio Underwear advertising campaign are Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito.

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Tags: clothing & footwear, Dolce & Gabbana, fashion & luxury

Citroën Uses Icelandic Volcano Eyjafjallajökull to Promote Used Cars

| By Anna Rudenko

Citroën is promoting its new service of selling and buying used autos with the help of a new ad featuring the most popular “star” of the recent news — Icelandic volcano Eyjafjallajökull. The main idea is that if you buy a car, which has already been owned by someone, its technical condition can be bad. Still, Citroën Select, the new program, guarantees that any vehicle from its venue is always worth the money you pay for it.
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Tags: automobiles, Citroën

Nike Made a New Kit Inspired By One Of Soccer’s Biggest Upsets In History

| By Anna Rudenko

Nike unveiled the new United States Men’s National Soccer Team home kit which draws inspiration from the team’s most famous victory over England and is the most environmentally-friendly, technologically-advanced kit in our history. In 1950, the U.S. Men’s National Team caused one of soccer’s biggest upsets beating a heavily favored English team 1-0. (more…)

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Tags: clothing & footwear, Nike, sport

Buxton Water Range Redesigned

| By Anna Rudenko

Holmes & Marchant has redesigned the packaging for iconic British bottled water brand Buxton. The new look for the range sees the ‘splash’, previously central to the Buxton label, disappear, making the Buxton name more readable and recognisable. (more…)

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Tags: before and after, bottle design, Nestle Waters, water

Kate Beckinsale and Zooey Deschanel Represent Cocktails Based on Absolut Vodka

| By Anna Rudenko

ABSOLUT® VODKA introduces “Drinks,” the latest work of a new generation of creative collaborators. Via a collaboration with some of the most exciting personalities on the planet, “Drinks” brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and critically acclaimed actresses Kate Beckinsale and Zooey Deschanel to celebrate uniquely ABSOLUT drinks. (more…)

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Tags: ABSOLUT VODKA, alcohol drinks, celebrity marketing, Pernod Ricard, vodka

Eastern Flavour of PomeGreen Tea

29 April 2010 | By Anna Rudenko

DDC Creative Lab agency designed bottle shape and visual solution for a new product of BevMarketing Group Inc – the cold green tea containing pomegranate juice PomeGreen Tea. The task of the agency was to create a package design, emphasizing naturalness, authenticity and individuality of the product, with reference to the traditional Eastern style. (more…)

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Tags: bottle design, coffee and tea, design concept

Pepsi Baobab: Japanese Experiments with African Flavours

| By Anna Rudenko

Pepsi Japan is adding Pepsi Baobab to the portfolio of its weird flavours including Pepsi Ice Cucumber, Pepsi Blue Hawaii, Pepsi Shiso (green perilla) and Pepsi Azuki. The bottles design (and the product itself) is obviously dedicated to the upcoming World Cup as it features a huge Baobab tree’s silhouette put against a red and yellow African sunset. (more…)

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Tags: bottle design, food, Pepsi, PepsiCo, soft drinks

Miller Lite — Be a Man

| By Anna Rudenko

Miller Lite has launched a series of spots to prove that original light beer is not only for ladies, and male consumers should not lose the real reason to drink beer. If they buy it just because it contains less alcohol, they are women. The idea is a bit sexist, but still very funny. The set includes five spots called Panties, Antique, Carry-All, Lower Back Tattoo and Skirt. (more…)

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Tags: alcohol drinks, beer, Miller, TV commercial