30 June 2010 | By Popsop Team
London-based branding consultancy jkr has resently revamped their website with a new vivid ‘talking’ approach. Being acclaimed by the Design Week chart as No.1 UK packaging agency, and taking on a wealth of big projects for major brands, jkr lets the new site explain rather than sell. (more…)
Popsop.com
Tags: jkr, online
| By Jonathan Ford
Prior to the World Cup we probably all had our preconceptions of what ‘the Rainbow Nation’ had to offer—a somewhat polarized picture maybe defined by poor v plenty, the townships v the much-desired, luxury holiday locations of, for example, Camps Bay. Before the staging of the biggest sporting event in the world here, could we really name any significant South African brands? (more…)
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Tags: Pearlfisher
| By Popsop Team
Birell is a strategic value driver for Al Ahram Beverages Company (Heineken Egypt). It is the main non-alcoholic malt beverage within the Egyptian CSD market. Recently a new brand platform that revolves around “manhood” was developed. (more…)
Popsop.com
Tags: alcohol drinks, beer, bottle design, label design, package design
| By Anna Rudenko
Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s “Stadium at Selfridges“, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue. (more…)
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Tags: celebrity marketing, clothing & footwear, Nike, sport
| By Anna Rudenko
“Consumers have a higher expectation of brands and want to know what they are doing for the world. But it has to be authentic with a genuine desire to do it. Our brands’ individual purposes are brought to life by ideas that touch people’s hearts and get them to participate in a brand community.”
“If we come out of the recession and move back to marketing through campaigns that aim to sell, we’ll only survive until the next recession. We have to do more to actually thrive.”
Via Marketing Week
Popsop.com
Tags: Procter & Gamble
| By Anna Rudenko
Procter & Gamble is searching for aspiring filmmakers to submit videos for their paper towel brand Bounty. The company is requesting artists to produce a piece based upon the brand’s philosophy of living life to the fullest without holding back as such a super absorbent and durable towel can clean up the dirtiest of messes. (more…)
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Tags: Bounty, festivals and competitions, personal care, Procter & Gamble
| By Anna Rudenko
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States. (more…)
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Tags: automobiles, iPhone, Volkswagen
| By Anna Rudenko
A tweet by Kevin Rose, founder of Digg, that Google was developing a social network application called “Google Me” has the internet world talking. The statement, which has since been removed, is more than just a rumor according to Adam D’Angelo, founder of Quora and former CTO of Facebook. (more…)
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Tags: Facebook, Google, social media, technology
| By Anna Rudenko
Burger King will launch a new campaign for children giving away a video game toy with each Kiddie Meal. The fast food chain, in cooperation with Microsoft, will offer the item that can be scanned into the Xbox Kinect game, Kinectimals, making it part of the action. (more…)
Popsop.com
Tags: Burger King, fast food, food, Microsoft, technology
| By Anna Rudenko
In a landmark collaboration bringing together two idols of American pop culture, supermodel Marisa Miller is teaming-up with party icon Captain Morgan to serve as the Captain’s “Official First Mate” for the world’s leading premium spiced rum brand. (more…)
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Tags: alcohol drinks, Captain Morgan, celebrity marketing, Diageo, rum
