Citroën DS3 Helps ‘Configure’ an Ideal Dating Partner

30 September 2010 | By Anna Rudenko

Those who spent days and months looking for a dating partner and still can’t find him or her, now have an online tool, which will help them put an end to this tough search and finally select a perfect match. This might seem a bit weird, but the solution comes from… a global automobile manufacturer, Citroën. With a new interactive service, Dating 2.0, users can specify the features a potential partner should have, and after all the preferences being processed, they get a picture of the ideal date standing by the best-matching Citroën DS3. (more…)

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Tags: automobiles, Citroën

LFH Whips Up New Look for Elmlea

| By Anna Rudenko

Elmlea, one of the UK’s most popular cream brands is re-launching with new packaging by brand design consultancy LFH. The new design will appeal to consumers by being fresh and modern focusing on the product and will be applied to all products in the Elmlea range: double, double light, single, single light, whipping and whipped. (more…)

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Tags: dairy, LFH, package design

Sephora Launches “BeautyTalk” Online Community

| By Anna Rudenko

Sephora Americas launched “BeautyTalk,” an online community on sephora.com where beauty seekers can learn from Sephora’s beauty experts and exchange information directly with each other, through topic-specific discussion forums. (more…)

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Tags: cosmetics & perfumes, Sephora, social media

Walmart and H&M Join NRDC in Cleaning Up Chinese Textile Mills

| By Anna Rudenko

Working with the Natural Resources Defense Council, Walmart and H&M committed to working with their Chinese textile suppliers to reduce water, energy, and chemical use in their supply chains. Walmart announced its work with NRDC’s Clean by Design project at the 2010 Annual Meeting of the Clinton Global Initiative, helping strategically selected mills adopt Clean by Design practices. H&M initiated a similar agreement with NRDC September 13. (more…)

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Tags: clothing & footwear, retailers, sustainability, Walmart

Levi’s Arranges Secret Location Concerts

| By Anna Rudenko

Levi’s has added another project to the list of its music activities. The most popular of them, Levi’s Pioneer Sessions and Levi’s x The Fader Fort, are now followed by the brand’s collaboration with Urban Outfitters. The new initiative, Secret Generated Series, is made up of two free concerts at top secret locations in Chicago and Boston, slated for late September and early October. (more…)

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Tags: clothing & footwear, Levi’s, music, youth marketing

Jim Beam® Challenges Tailgaters to Boldly Showcase Their Pre-Game Warm-up Skills

| By Anna Rudenko

From marinating steaks in a secret blend to creating home team themed cocktails and bringing advanced grill-ware to the stadium, Jim Beam® knows that true fans strive to make each pre-game warm up and tailgate event the best. With this in mind, the world’s No. 1 Bourbon has launched a search for the best pre-game warm upper in the US, in the form of an online video contest starting this week. (more…)

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Tags: alcohol drinks, festivals and competitions, Jim Beam, sport, whisky

Absolut Glimmer: The Iconic Vodka in a ‘Crystal’ Bottle

| By Anna Rudenko

In September, Stockholm’s Arlanda Airport saw the premiere of Absolut Glimmer—the new, spectacularly exciting and utterly glamorous limited edition gift pack bottle from the world’s leading premium vodka brand. Absolut Glimmer follows in the prestigious footsteps of previous groundbreaking holiday season limited edition gift packs such as Absolut Bling Bling, Absolut Disco, In an Absolut World Every Night Is a Masquerade, and Absolut Rock Edition. The global launch of about 5 million bottles of Absolut Glimmer will be rolled out in both off- and on-trade as well as duty free/travel retail markets worldwide through October in a massive campaign. (more…)

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Tags: ABSOLUT VODKA, alcohol drinks, bottle design, Pernod Ricard, vodka

Coca-Cola ‘Gets the Ball Rolling’ Against Childhood Obesity

| By Anna Rudenko

On September 28, The Coca-Cola Company, owners and players of five sport teams—the Washington Capitals, Mystics, Nationals, Redskins and Wizards—joined forces at the U.S. Capitol to announce a unique partnership aimed at educating local area youth about the importance of physical activity and a balanced diet. The collective influence of these high-profile partners is expected to amplify the need to educate and engage area youth about eating right and keeping fit. (more…)

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Tags: celebrity marketing, Coca-Cola, food, soft drinks, sport, youth marketing

Global Conference for Social Change: November 18-19, 2010, New York

| By Popsop Team

The Foundation for Social Change and United Nations Office for Partnerships (UNOP) present the Global Conference for Social Change—a conference for senior decision makers—corporate leaders from all over the world about how social innovation joined with core business strategy can accelerate provide a triple bottom line return: social, environmental and financial rewards. (more…)

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Tags: conference

International BRAND LEADER SUMMIT: October 26-27, 2010, Moscow

| By Popsop Team

The major digital marketing event—International BRAND LEADER SUMMIT—will bring together the world’s leading experts and practitioners to explore how powerful brands use digital technologies to their advantage, and for their customers’ benefit.

Digital technologies, new сommunication сhannels, new media and, the most importantly, —a New Role of Consumers in brand communications —you’ll discover the ways leaders manage this environment to succeed in an ever changing interactive world. The participants will investigate digital’s influence on marketing and consumer behavior and explore how the world’s top companies put consumers at the center of marketing communications.

Main topics:
•    Digital Challenge: Lessons learned in the Past 5 years for the Next 5
•    Brand Management in New Media: Interactive, Entertaining, Emotional
•    Brand strategies in Social Media
•    Virtual Worlds
•    Digital Entertainment
•    Digital Targeting. Customized communications, goods, services and brands.
•    CRM in New Media.
•    Managing and Measuring Effectiveness of Online campaigns.
•    Integrated digital communications.

Two days of interactive and engaging forum include keynote speeches, brand case studies, panel discussions, exhibitions, workshops and networking sessions.

The highlight of the event will be the premiere of David Fincher’s latest film—“The Social Network”. Be the first to watch and discuss it with the leaders of New Communications!

Brand owners, brand agencies, publishers and service providers are welcome to network, learn and do business!
DIGITAL BRANDING! EVENT! CONFERENCE! EXHIBITION!

More information and registration:    +7(495) 787-85-63
http://masterbrand.ru/eng/digital.htm

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Tags: conference