Dewmocracy from PepsiCo
14 August 2008
PepsiCo, an owner the the popular youth brand Mountain Dew started a series of tasks and games across an interactive journey. The tasks let players determine elements of the drink - from Flavor, to Color, to Name, Logo and Label. Ultimately players voted on their favorite of all the original Dew combinations.
These drinks - Mountain Dew Supernova, Mountain Dew Voltage and Mountain Dew Revolution - are the winners of this immersive experience. It’s time for the next phase, an even bigger phase, to begin. Three finalists are now pitted against each other in the course of a national campaign to determine the newest Mountain Dew.
On 18 August we’ll find out which flavour won.


