Embrace Brands creates new packaging for Pomegreat
21 August 2008
Embrace Brands, the branding design agency, has redesigned the packaging of juice brand Pomegreat’s one-litre cartons.
Embrace Brands said the new packaging creates consistency across the brand while the vibrant packaging will obtain shelf stand out and clearly communicate the healthy benefits of drinking Pomegreat.
Rob Sutton, marketing director at Pomegreat, added: “Pomegreat is already firmly established as a healthy drink and the redesign successfully reinforces these credentials, while at the same time increasing its refreshment appeal.
“As the leading brand in the pomegranate drinks category, our objective is to communicate the benefits of this remarkable fruit to UK consumers and fully establish its place in their repertoire.”
The range will also benefit from Pomegreat’s £1m brand support package in 2008 which includes a ‘heavyweight’ print, outdoor and PR campaign.
The Pomegreat ambient range, which is listed in all major multiples, many independents and the health food trade, includes five variants.
