PurBlu Beverages announced that it has launched GIVE water in four new markets this week, including metropolitan Boston, Philadelphia, Kansas City, and Maine.

Water with a conscience, GIVE isn’t just pure and refreshing, it’s a way to make a difference.

10 cents from each sold bottle goes to charity funds. By selecting any one of four vibrantly colored bottles, GIVE drinkers can choose which cause to support: GIVE Life is blue, for children in need; GIVE Hope is pink, for breast cancer research and prevention; GIVE Love is green, for environmental causes; GIVE Strength (electrolyte infused) is orange, for those coping with muscular disorders.

Currently distributed throughout much of the Mid-Atlantic and Northeast, GIVE is expanding nationwide and is seeking distribution partners to help grow its movement.