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	<title>POPSOP - Brands That Teach: Advertising, Design, Branding, Digital Marketing, Sustainability</title>
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	<description>Popsop is an online journal with the fastest hand-picked news and analysis on brand communications for marketing and design professionals worldwide.</description>
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		<title>Domino’s Pizza “Turns” DVDs into Pizzas Using Thermal Ink</title>
		<link>http://popsop.com/62872</link>
		<comments>http://popsop.com/62872#comments</comments>
		<pubDate>Fri, 17 May 2013 10:59:34 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Domino’s Pizza]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62872</guid>
		<description><![CDATA[Movies and pizza make a great match. Domino’s Pizza has built its latest promotional activation in Brazil on this undisputable film-watching truth, transforming some DVDs at select rental venues into… steaming pizzas. As part of the campaign, developed by Artplan Sao Paolo, the pizza chain partnered with 10 video rental stores in Sao Paulo and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Diet Coke U.S. and Taylor Swift Inspire Emerging Fashion Talents to Create a T-Shirt for Target</title>
		<link>http://popsop.com/62853</link>
		<comments>http://popsop.com/62853#comments</comments>
		<pubDate>Fri, 17 May 2013 10:53:36 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[celebrity marketing]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[design competition]]></category>
		<category><![CDATA[Diet Coke]]></category>
		<category><![CDATA[soft drinks]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62853</guid>
		<description><![CDATA[Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA. The participants will be competing for a chance to get their design featured on an exclusive Diet Coke’s T-shirt to arrive at the U.S. Target stores in fall. The participants are [...]]]></description>
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		<item>
		<title>Weekly Design and Branding News Roundup: San Pellegrino, Hozelock, Winsor &amp; Newton and More</title>
		<link>http://popsop.com/62852</link>
		<comments>http://popsop.com/62852#comments</comments>
		<pubDate>Fri, 17 May 2013 07:44:24 +0000</pubDate>
		<dc:creator>Popsop Staff</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Biles Inc.]]></category>
		<category><![CDATA[Bulletproof]]></category>
		<category><![CDATA[CARTILS]]></category>
		<category><![CDATA[Depot WPF]]></category>
		<category><![CDATA[Duffy & Partners]]></category>
		<category><![CDATA[JDO]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[Pearlfisher]]></category>
		<category><![CDATA[pi global]]></category>
		<category><![CDATA[Radley Yeldar]]></category>
		<category><![CDATA[roundup]]></category>
		<category><![CDATA[San Pellegrino]]></category>
		<category><![CDATA[Seymourpowell]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62852</guid>
		<description><![CDATA[The brief recap below features top 10 branding and design projects of this week. 1. Branding and packaging firm CARTILS has created a limited-edition design of the Italian water brand S.Pellegrino, a sponsor of the Cannes Film Festival. The new packaging will be available throughout May 2013 in glass and PET, 50 cl and 1 [...]]]></description>
		<wfw:commentRss>http://popsop.com/62852/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benetton&#8217;s COLORS Magazine Demonstrates the Chournalism Effect: How the Inaccurate News Production Can Affect the Message</title>
		<link>http://popsop.com/62876</link>
		<comments>http://popsop.com/62876#comments</comments>
		<pubDate>Fri, 17 May 2013 07:33:11 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[clothing & footwear]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62876</guid>
		<description><![CDATA[Benetton’s COLORS magazine, which explores various facets of modern life, has released its #86 issue dedicated to contemporary journalism. Under the new theme, “Making the News,” the brand provides an insight into the changing world of the journalism today, which is greatly influenced by technology, economy and many other crucial factors. The issue was presented [...]]]></description>
		<wfw:commentRss>http://popsop.com/62876/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Johnson&#8217;s Baby Rolling out a Facebook &#8220;Mum to Mum&#8221; Project with Parenting Wisdoms</title>
		<link>http://popsop.com/62836</link>
		<comments>http://popsop.com/62836#comments</comments>
		<pubDate>Thu, 16 May 2013 11:02:47 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[personal care]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62836</guid>
		<description><![CDATA[Johnson’s Baby is encouraging experienced mothers in Australia and New Zealand to share some wisdom within the new “Mum to Mum Project.” The effort that lives on Facebook includes an interactive page made of virtual patches with tips for women who are just starting their parenting “career”. Users are invited to browse the colorful patches [...]]]></description>
		<wfw:commentRss>http://popsop.com/62836/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Prada Has Launched an International Literary Contest</title>
		<link>http://popsop.com/62841</link>
		<comments>http://popsop.com/62841#comments</comments>
		<pubDate>Thu, 16 May 2013 10:58:17 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[fashion & luxury]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[Prada]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62841</guid>
		<description><![CDATA[Prada is inviting creative writers across the globe to participate in the Prada Journal literary contest, revolving around “exploring and enhancing the individual interpretation of reality.” For the project, the celebrated fashion house partnered with Giangiacomo Feltrinelli Editore, a prestigious publishing house with fifty years of experience in the field. Together they will select the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starbucks Unveils the Redesigned Color-Centric Packaging for 3 Region Blend</title>
		<link>http://popsop.com/62828</link>
		<comments>http://popsop.com/62828#comments</comments>
		<pubDate>Thu, 16 May 2013 08:40:10 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[coffee and tea]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62828</guid>
		<description><![CDATA[Starbucks has released a 2013 pack for its 3 Region Blend that was introduced back in May 2010. For the new product, Starbucks has once again combined the finest beans from each of the planet’s three coffee-growing regions—Latin America, Africa/Arabia and Asia/Pacific—to show the power of united taste. The new vibrant and playful packaging focuses [...]]]></description>
		<wfw:commentRss>http://popsop.com/62828/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Has Launched “All Access” Music Streaming Service in the USA</title>
		<link>http://popsop.com/62824</link>
		<comments>http://popsop.com/62824#comments</comments>
		<pubDate>Thu, 16 May 2013 08:36:14 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62824</guid>
		<description><![CDATA[In a bid to establish its presence on the online music market, Google launched its on-demand subscription music service “Google Play Music All Access” at I/O event in San Francisco yesterday. The service, which comes as Spotify’s rival, is currently available only in the U.S, but will be soon rolled out in more countries. The [...]]]></description>
		<wfw:commentRss>http://popsop.com/62824/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Altruism: Branding&#8217;s New Faith?</title>
		<link>http://popsop.com/62832</link>
		<comments>http://popsop.com/62832#comments</comments>
		<pubDate>Thu, 16 May 2013 08:03:42 +0000</pubDate>
		<dc:creator>Darren Foley</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Pampers]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[social purpose]]></category>
		<category><![CDATA[UNICEF]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62832</guid>
		<description><![CDATA[We need to think differently about what altruism means by looking at a host of new creative opportunities. There has never been such a need, drive, push to help each other on both a local and global scale. Goodwill, charity, philantrhopy, altruism…different names but the same end point. And, in the commercial world, the pressure [...]]]></description>
		<wfw:commentRss>http://popsop.com/62832/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Glenlivet Alpha Limited Edition Invites to &#8220;Unlock the Mystery of Flavour&#8221;</title>
		<link>http://popsop.com/62818</link>
		<comments>http://popsop.com/62818#comments</comments>
		<pubDate>Wed, 15 May 2013 13:54:08 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[Nude]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[The Glenlivet]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62818</guid>
		<description><![CDATA[The Chivas Brothers-owned single malt whisky brand The Glenlivet has collaborated with the London-based design expert Nude Brand Creation to develop the concept, naming and packaging for a new blend that shares no details about the cask, taste or age statement. The bottle design mirrors the idea of &#8220;uncovering the mystery&#8221;—the black opaque bottle with [...]]]></description>
		<wfw:commentRss>http://popsop.com/62818/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heinz UK Collaborates with Hornall Anderson on Branding and Packaging for a New Gluten-free Product Range</title>
		<link>http://popsop.com/62811</link>
		<comments>http://popsop.com/62811#comments</comments>
		<pubDate>Wed, 15 May 2013 12:15:34 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[Hornall Anderson]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62811</guid>
		<description><![CDATA[Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products. The Deliciously Gluten Free line includes three pasta and sauce varieties that have already appeared on shelves of three of the big five UK [...]]]></description>
		<wfw:commentRss>http://popsop.com/62811/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW i Highlights Its Contribution to the Revolution of Mobility in a New International Campaign</title>
		<link>http://popsop.com/62795</link>
		<comments>http://popsop.com/62795#comments</comments>
		<pubDate>Wed, 15 May 2013 11:16:51 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62795</guid>
		<description><![CDATA[BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges. Having [...]]]></description>
		<wfw:commentRss>http://popsop.com/62795/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The “Win Cannes” App Lets the Attendees of the 2013 Cannes Lions Festival Win a VIP Pass for the 2014 Event</title>
		<link>http://popsop.com/62802</link>
		<comments>http://popsop.com/62802#comments</comments>
		<pubDate>Wed, 15 May 2013 11:03:09 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[gamification]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62802</guid>
		<description><![CDATA[The 60th Cannes Lions festival has got a gamification twist, for the first time in its history. The major event in the advertising industry is inviting this year’s delegates to play the “Win Cannes” game for a chance to win an ultimate prize, a delegate pass for the Cannes Lions Festival 2014. The game, which [...]]]></description>
		<wfw:commentRss>http://popsop.com/62802/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Y-3 by adidas and Yohji Yamamoto Empower the Audience to Create Customized Ad Films Using Their Keyboard</title>
		<link>http://popsop.com/62800</link>
		<comments>http://popsop.com/62800#comments</comments>
		<pubDate>Wed, 15 May 2013 08:43:19 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[clothing & footwear]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Yohji Yamamoto]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62800</guid>
		<description><![CDATA[Adidas and Yohji Yamamoto, who have been collaborating for already ten years, are inviting consumers to discover the new collection Y-3 S/S 2013 in an engaging, interactive way. The two design legends, from the sports and fashion world, let the global audience create a unique shareable film online by tapping letters and figures on their [...]]]></description>
		<wfw:commentRss>http://popsop.com/62800/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cara Delevingne Strips Down for the Marc Jacobs Skin Cancer Awareness T-Shirts</title>
		<link>http://popsop.com/62815</link>
		<comments>http://popsop.com/62815#comments</comments>
		<pubDate>Wed, 15 May 2013 08:01:53 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[clothing & footwear]]></category>
		<category><![CDATA[fashion & luxury]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Marc Jacobs]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62815</guid>
		<description><![CDATA[The fashion brand Marc Jacobs continues its famous line of “Skin Tees,” dedicated to raising awareness about skin cancer, with a green 100% cotton T-shirt featuring nude British actress, model and celebrity Cara Delevingne. The print features the 20-year-old diva standing next to the message that reads “Protect the Skin You’re In.” The campaign was [...]]]></description>
		<wfw:commentRss>http://popsop.com/62815/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>M&amp;C Saatchi Stockholm Standing Up for the LGBT Community Rights in a Twitter-based Campaign for Stockholm Pride</title>
		<link>http://popsop.com/62790</link>
		<comments>http://popsop.com/62790#comments</comments>
		<pubDate>Tue, 14 May 2013 13:04:12 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[M&C Saatchi]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[Stockholm Pride]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62790</guid>
		<description><![CDATA[All the people have equal human rights—to love and be loved, among others—even if the government restricts their freedom locally. To address the issue of LGBT persecution in Russia and legislative ban of the gay parade in Moscow, one of the biggest European annual gay pride festivals, Stockholm Pride has commissioned the creative agency M&#38;C [...]]]></description>
		<wfw:commentRss>http://popsop.com/62790/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Oreo’s “Wonderfilled” Campaign Celebrates the Philanthropic Power of Giving a Cookie</title>
		<link>http://popsop.com/62780</link>
		<comments>http://popsop.com/62780#comments</comments>
		<pubDate>Tue, 14 May 2013 11:39:42 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bakery & confectionery]]></category>
		<category><![CDATA[Mondelēz]]></category>
		<category><![CDATA[Oreo]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62780</guid>
		<description><![CDATA[Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side [...]]]></description>
		<wfw:commentRss>http://popsop.com/62780/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Coca-Cola Helps U.S. Consumers Rediscover the Joy of Physical Activity This Summer</title>
		<link>http://popsop.com/62769</link>
		<comments>http://popsop.com/62769#comments</comments>
		<pubDate>Tue, 14 May 2013 11:36:31 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[social purpose]]></category>
		<category><![CDATA[soft drinks]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=62769</guid>
		<description><![CDATA[Helping keep consumers fit is one of the four major anti-obesity commitments outlined in Coca-Cola’s wellbeing plan that was unveiled last week. Pursuing this goal, the beverage giant is launching out a new U.S. program “Get The Ball Rolling” focused on an array of summer sport activities and fun. The new initiative comes as part [...]]]></description>
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		<title>The Start Initiative Has Got 40+ UK Businesses and NGOs Sharing Sustainability Ideas with Public throughout May</title>
		<link>http://popsop.com/62774</link>
		<comments>http://popsop.com/62774#comments</comments>
		<pubDate>Tue, 14 May 2013 11:25:50 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Asda]]></category>
		<category><![CDATA[Eurostar]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Innocent]]></category>
		<category><![CDATA[M&S]]></category>
		<category><![CDATA[social purpose]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Virgin Money]]></category>
		<category><![CDATA[Visit England]]></category>
		<category><![CDATA[Waitrose]]></category>

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		<description><![CDATA[Over 40 powerful brands in the UK have teamed up for a month-long campaign, “Be the Start,” designed to motivate people to make sustainable living an enjoyable everyday practice. The Start initiative, inspired by HRH The Prince of Wales, is part of the charity BITC (Business In The Community) that has involved such high profile companies as Waitrose, [...]]]></description>
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		<title>Kindle Fire Users in the U.S. Can Now Use Amazon Coins for App and Game Purchases</title>
		<link>http://popsop.com/62783</link>
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		<pubDate>Tue, 14 May 2013 08:41:13 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[USA]]></category>

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		<description><![CDATA[Amazon has officially launched its new virtual currency, Amazon Coins, for Kindle Fire in the U.S. To celebrate it, the e-commerce company has put 500 free coins, each valued at $0.01, to each of the deposit accounts of its tablet readers. The company says that it has given “tens of millions of dollars” in Amazon [...]]]></description>
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