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	<title>POPSOP.COM. Brand Design. Package Design</title>
	
	<link>http://popsop.com</link>
	<description>POPSOP.COM. Branding &amp; Packaging</description>
	<pubDate>Tue, 18 Nov 2008 12:33:03 +0000</pubDate>
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	<language>en</language>
			<image><link>http://popsop.com/</link><url>http://popsop.ru/popsop.jpg</url><title>Popsop.com</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/popsop_com" type="application/rss+xml" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">2366751</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://www.feedburner.com</feedburner:feedburnerHostname><item>
		<title>“Be the face”: Pepsi Italy searching for 32 faces to reproduce on its cans</title>
		<link>http://popsop.com/%e2%80%9cbe-the-face%e2%80%9d-pepsi-italy-searching-for-32-faces-to-reproduce-on-its-cans/</link>
		<comments>http://popsop.com/%e2%80%9cbe-the-face%e2%80%9d-pepsi-italy-searching-for-32-faces-to-reproduce-on-its-cans/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 06:01:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Global brands]]></category>

		<category><![CDATA[Pepsi]]></category>

		<category><![CDATA[PepsiCo]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4767</guid>
		<description><![CDATA[PepsiCo Italy launced the promotional campaign &#8220;Be the face&#8221; for Pepsi and Pepsi Light cans. It is not only a simple contest, but becomes as well a new means through which the Company decided to interact in a funny and rewarding manner with its consumers. 

Starting October the 15th until the end of the year, [...]]]></description>
		<wfw:commentRss>http://popsop.com/%e2%80%9cbe-the-face%e2%80%9d-pepsi-italy-searching-for-32-faces-to-reproduce-on-its-cans/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lionhead’s new beer labels by Little Big</title>
		<link>http://popsop.com/lionheads-new-beer-labels-by-little-big/</link>
		<comments>http://popsop.com/lionheads-new-beer-labels-by-little-big/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 06:01:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[World news]]></category>

		<category><![CDATA[alcohol drinks]]></category>

		<category><![CDATA[beer]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4775</guid>
		<description><![CDATA[NY-based design agency Little Big was recently tasked with creating sustainable packaging for Lionhead&#8217;s new beer labels.
Lionshead, a popular college beer received a complete packaging makeover with authentic graphics, tongue-in-cheek neck labels (&#8221;The Best Head in Town&#8221;, &#8220;Light Beers Ahead&#8221;) and “paw holes” on the six-pack. Higher quality materials were sourced, while considering environmental impacts.
The [...]]]></description>
		<wfw:commentRss>http://popsop.com/lionheads-new-beer-labels-by-little-big/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Budweiser and Bud Light are the top leading beer brands</title>
		<link>http://popsop.com/budweiser-and-bud-light-are-the-top-leading-beer-brands/</link>
		<comments>http://popsop.com/budweiser-and-bud-light-are-the-top-leading-beer-brands/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 06:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Global brands]]></category>

		<category><![CDATA[beer]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4771</guid>
		<description><![CDATA[Budweiser and Bud Light, the top two brands of U.S. group Anheuser Busch, permanently have become the leaders of the first global beer brands rating with regard to quantity sold both with regard to the value of the brand, as it was calculated by the methodology Brandz 2008. 



Heineken is the first European brand, occupying [...]]]></description>
		<wfw:commentRss>http://popsop.com/budweiser-and-bud-light-are-the-top-leading-beer-brands/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Remy Martin had released 1989 vintage cognac</title>
		<link>http://popsop.com/remy-martin-had-released-1989-vintage-cognac/</link>
		<comments>http://popsop.com/remy-martin-had-released-1989-vintage-cognac/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 06:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Global brands]]></category>

		<category><![CDATA[cognac]]></category>

		<category><![CDATA[Remy Martin]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4773</guid>
		<description><![CDATA[Remy Martin has announced their first single-harvest cognac since Remy Martin 1965. Remy Martin has chosen a cognac crafted from the legendary 1989 vintage. 

Hot summer days combined with cool nights for ideal maturation of the Ugni Blanc grapes. Georges Clot, Remy Martin cellar master at the time, strove to select the best plots from [...]]]></description>
		<wfw:commentRss>http://popsop.com/remy-martin-had-released-1989-vintage-cognac/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Perrier artist series bottles by Agnes b.</title>
		<link>http://popsop.com/perrier-artist-series-bottles-by-agnes-b/</link>
		<comments>http://popsop.com/perrier-artist-series-bottles-by-agnes-b/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 06:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Global brands]]></category>

		<category><![CDATA[mineral water]]></category>

		<category><![CDATA[PERRIER]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4769</guid>
		<description><![CDATA[At Perrier’s invitation, the French fashion designer Agnes b. has designed two bottles and a can for the famous sparkling water brand. 
While Agnes B is known for her signature sailor-stripe tees and cardigans with pearl snap buttons, Perrier’s green glass bottles make an iconic sight in their own right. Agnes B, who used to [...]]]></description>
		<wfw:commentRss>http://popsop.com/perrier-artist-series-bottles-by-agnes-b/feed/</wfw:commentRss>
		</item>
		<item>
		<title>San Angel Moles by The Engine Room</title>
		<link>http://popsop.com/san-angel-moles-by-the-engine-room/</link>
		<comments>http://popsop.com/san-angel-moles-by-the-engine-room/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 06:01:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design Cases]]></category>

		<category><![CDATA[sauces]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4765</guid>
		<description><![CDATA[Los Angeles-based entrepreneurs Tim and Florence Guerrero McCarthy wanted to share the flavors of mole – Mexico’s famed, special-occasion sauce made from chilies, vegetables, fruits, nuts and chocolate – with consumers via a new jarred creation.
They came to The Engine Room for help in developing a look and feel for their company and line of [...]]]></description>
		<wfw:commentRss>http://popsop.com/san-angel-moles-by-the-engine-room/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Webb Scarlett deVlam designed packaging for Lukoil and Rosneft bottled lubricants</title>
		<link>http://popsop.com/webb-scarlett-devlam-designed-packaging-for-lukoil-and-rosneft-bottled-lubricants/</link>
		<comments>http://popsop.com/webb-scarlett-devlam-designed-packaging-for-lukoil-and-rosneft-bottled-lubricants/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 06:01:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[World news]]></category>

		<category><![CDATA[car care]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=4749</guid>
		<description><![CDATA[London-based office of Webb Scarlett deVlam designed the packaging for the leading oil companies on the Russian market: Lukoil and Rosneft.
From their website:
&#8220;This dynamic new packaging for Lukoil, Russia&#8217;s largest lubricant brand, captures the power and speed of &#8216;oil in motion&#8217;. Style and function combine to deliver a clear and motivating brand promise. The result [...]]]></description>
		<wfw:commentRss>http://popsop.com/webb-scarlett-devlam-designed-packaging-for-lukoil-and-rosneft-bottled-lubricants/feed/</wfw:commentRss>
		</item>
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