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Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Frubetto family size pack by Nestle Scholler

21 August 2008

Nestle Scholler, Germany’s number two producer of branded ice cream products, have recently introduced a new creation called Frubetto Joghurt Himbeer.

frubetto-family-size-pack

In 2006, a 500ml family size ice cream pack was introduced for the brand Frubetto. Since then, the ice cream brand has been a synonym for fruity and delcicious ice cream. It contains less than 4% fat and therefore is popular also with health-conscious ice cream lovers.

The packaging features fresh summery colours. The flavours yoghurt and raspberry are complemented with a balanced fruit preparation. The new flavour is bound to quickly find a fan base. (recommended price EUR 2.19)

www.packagingeurope.com

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