POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Glass bottles by Italian design house Seletti

1 August 2008

These clever glass bottles designed by Italian design house Seletti. You might think look like cheap plastic water bottles you can find laying around by the curb.

But at $38 a piece, these liter bottles with glass caps are anything but disposable.

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