Honey picks up a Highly Recommended for the Harrods Opulence tea collection, in the metal packaging category, at the UK Packaging Awards 2008.

Design agency Honey Creative was behind the packaging for Harrods’ Opulence Tea collection. The collection uses the new Opulence brand illustration of the Goddess Fortuna, which has been used in Harrods’ communications since 1909, while embossing was used to highlight the illustration and create a collectable and reusable tin caddy.

Sales of the pack have grown by 162% since its launch in March this year,aided by the fact that customers are buying two or three in different colours. Thanks to its success, Harrods is now looking to develop mini gift sets.