POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Innovative Quikstix stick-pack for tea ans coffee

20 August 2008

This segmented tube holds all the ingredients needed for a sweetened cup of coffee or tea. Tear, tip, stir, and sip are the only instructions needed to prepare a cup of coffee or tea with sugar using Quikstix Australia P/L’s new Quikstix stick-pack.

clever_beverages_stick

Invented by company founder Dave Hopper, the Quikstix product is designed around a segmented tube. On one side , the tube is perforated and holds coffee grounds or tea leaves that are infused when the stick is stirred in the liquid. The other side, with a tear-off end, holds fresh beverage accompaniments, such as cream and/or sugar.

“As a delivery device, Quikstix can be loaded with nearly any combination of ingredients,” says Hopper. “For example, you could use it for hot chocolate and mini marshmallows, for medical applications such as hot flu drinks with real lemon pieces—the applications are endless.”

Quikstix in BC1 (coffee with one sugar) and BT1 (tea with one sugar) varieties was launched in 2007 in camping stores across Australia, where it has met withgreat acceptance. To create expanded Quikstix beverage varieties and to increase production capabilities, Hopper says he must sell the patented technology to a larger company that can “put a rocket under it.”

Summit Packaging World July 08 - Clever Beverages

www.packworld.com

Related Posts

Leave a Reply!

Rambler's Top100