Joint venture between Coca-Cola and Roberto Cavalli
4 August 2008
For Fall 2008, the chic’est bevvy on the block will undoubtedly be Coke Light in bottles designed by Cavalli.
The limited run of 300,000 bottles will be destributed exclusively in Italy from September through December. “I had a lot of fun creating three different “dresses” for the legendary silhouette of the Coca Cola Light Contour. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me,” notes the designer.
“In every woman there’s a special spark that makes her unique and comes out unexpectedly every time she follows her instincts. It bowls over anyone who is watching her,” adds Cristina Santucci, Marketing Director of Coca-Cola Italia. “This joint project with Roberto Cavalli aims to offer a collector’s version of the Coca-Cola light bottle, to appeal to women with a strong personality, who are extrovert, modern and like to experiment; women who love beauty, design, art and culture. We want to remind them to bring out the unique, authentic side to their character. Either through a Roberto Cavalli dress or by collecting a limited edition Coca-Cola light bottle designed by Roberto Cavalli.”
