POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

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Lionhead’s new beer labels by Little Big

18 November 2008

NY-based design agency Little Big was recently tasked with creating sustainable packaging for Lionhead’s new beer labels.

Lionshead, a popular college beer received a complete packaging makeover with authentic graphics, tongue-in-cheek neck labels (”The Best Head in Town”, “Light Beers Ahead”) and “paw holes” on the six-pack. Higher quality materials were sourced, while considering environmental impacts.

The smaller labels, which use 40 percent less paper than previous labels, and unbleached kraft stock for baskets and cartons is truly something to roar about. All these are the product of genius of Little Big, which specializes in strategic brand design, and is a leader in environmentally-responsible packaging.