POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

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MegaVega vegan brand design by Christian Vagedes

11 August 2008

German designer Christian Vagedes from Berlin designed the packaging for MegaVega brand.

The new umbrella brand for vegan and organic foods was to be memorable, convey the modern style of the brand to the customer in organic supermarkets and also have a positive appeal to non-vegans. The umbrella brand logo with its striking, fresh colours characterises the design of the packaging.