Meiji started a strange promotion for its Xylish brand
21 August 2008
Meiji, one of Japan’s top candy & confectionery makers, drives a very strange marketing promotion for its brand “Xylish”. The company’s chewing gum with xylitol, a tooth-friendly sugar substitute, offers to buy it in order to win some wacky underwear.
Here’s how it works - find the numerical promo code inside a pack or plastic tub of Xylish xylitol gum - look for the red briefs-shapped icon on the label. Then visit the dedicated website and type in the code.
Select from mens underwear or women’s hipster panties, note your preferred size & pattern (and there are 30 to choose from, including infamous Number 21, “Gas”), and input your contact info. If you’re one of 10,000 winners of the draw conducted this December, start checking the mailbox for your new shorts!
