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Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Milk art project from the Finnish company Valio Milks

5 August 2008

The leading illustrators of Finland made a cow illustration to the milk packings of Valio. The world’s widest and most democratic art project was created from the love of milk.

In October-November 2005 it took place when the popular cow illustrations of the milk of Valio changed to the new cow-theme works by most loved artists in Finland. It was probably the world’s widest art show/gallery because every month over 30 million milkpackages spread around Finland. Six honoured Finnish artists, Outi Heiskanen, Mauri Kunnas, Rosa Liksom, Kaj Stenvalll, Juba Tuomola and Julia Vuori got excited by this historical project.

valio_design_milks.jpg

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