POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

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Narrow House created ‘interior’ wines packaging

25 November 2008

Spanish design agency Narrow House created the beautiful packaging for the ‘interior’ wine series for the G&B restaurant.

“The G&B restaurant and lounge is the best restaurant on the east coast (United Kingdom). These wine bottles actually began life as an interior design project. The owners of the restaurant approached us to see if we could do something to spice up the decoration of their restaurant thinking that we would create some murals or wall hangings.

In Narrow House we try very hard to surprise our clients so we decided that instead of the doing the usual we would decorate their restaurant with hundreds of wine bottles. For this project we designed 25 different illustrative wine labels.

The client thought it was great and the idea went ahead. Very soon their customers began asking to sample the wine so the owners decided that they would use the labels for their house wine. The labels change occasionally and we produce new labels for special occasions (Christmas, Easter, the world cup etc…)”