Customers of Cliffstar Corporation, the USA’s leading private label juice provider, will soon roll out the unique package into retail food outlets nationwide.

The 32-ounce PET bottle from Amcor PET Packaging looks and feels the part with its lemon-peel texturing on its lemon-shaped top. Embossed leaves further communicate the natural goodness inside, and in keeping with tradition over many years, the deep ‘Cliffstar green’ color is synonymous with its lemon juice packaging.

“This is an updated design with far more brand appeal for our customers. It looks great and is beyond anything else on the market, which will draw interest from more consumers and help drive sales in various departments throughout a store” said Jason Krause, Cliffstar’s Director of Marketing.

“In the past, most private label and store brands have focused on simply matching their brand to a product line. Today, they want to create their own brands and we think packaging like this can lead the way. You can attract people to your store for your brand, and they can’t get it anywhere else,” said Krause, noting that Cliffstar also is packaging Lime juice in the same bottle for many of its private label clients.

Kathryn Bejma, Marketing Manager for Amcor PET Packaging, agrees with Krause’s assessment. “The new design conveys a distinct persona that not only draws attention, but communicates the natural quality inside,” she said. “Wherever the product fits in, whether it is the juice aisle, seafood counter, produce department, the baking section or elsewhere, this package will clearly stand out.”