New flavour variation for Orbit Balance
19 August 2008
Wrigley Germany is continuing to add to its “food for wellbeing” range. September will see the launch of the new chewing gum flavour Orbit Balance raspberry-lemongrass.
The new chewing gum combines natural lemongrass extract with a fruity taste of raspberries. Orbit Balance Papaya-Aloe Vera, the first of the wellbeing range chewing gums, reached a turnover share of around 20% within just four months of its introduction. With its unusual flavour, this new chewing gum has a good chance to continue and build on this success. Both flavours are also available in a handy storage container containing 36 gums.
Orbit Balance raspberry-lemon grass will be available on sale from September, in a blister pack for ten gums at a price of EUR 0.85. The handy storage box containing 36 gums will cost EUR 2.45.
