New trifle and pud on the way from Fru Fruity Puds
5 August 2008
Fru Fruity Puds, the premium chilled fruit-based desserts brand and fruity sister to Gu Chocolate Puds, announces two new launches to complement its six strong range.
New Fru Strawberry and Raspberry Trifles follow on from the success of Gu Chocolate Trifles, launched in May 2008 and recently nominated a Must Stock Product by The Grocer.
Revolutionising the traditional trifle market, Fru’s new trifles feature fruit at the top as opposed to the bottom, giving consumers an instant fruit fix. They’re made with juicy berries, Bourbon vanilla custard, fresh whipped cream and vanilla sponge. Like their chocolate counterparts, Fru Strawberry & Raspberry Trifles are presented in 100% recyclable pots and striking white packaging.
This month also sees the launch of new Fru Seasonal Summer Puds which feature a compote of six summer fruits, including raspberries, redcurrants, blackcurrants, blackberries, blueberries and strawberries, a light sponge and a fruity syrup.
With less than 100 calories in each pud, they offer consumers a lighter, refreshing eat and deliver an intense fruit fix. Fru Seasonal Summer Puds are presented in stylish ramekins, perfect for stylish entertaining or as a midweek treat.
These new puds form part of Fru’s aggressive NPD programme which will include more new pudding launches throughout the year.
Becs Sears, Marketing Manager of Fru Fruity Puds and Gu Chocolate Puds, comments: “The Fru brand is worth approximately 5m pounds in the UK and it is predicted that these exciting new products will add an extra ?4m to the brand. There is clearly a big opportunity in the market for premium fruity puddings that deliver quality and innovation and Fru is perfectly poised to fill it.”
Fru is investing 200k pounds in marketing support for the new launches which includes sampling, a new Fru website, print advertising and PR.
