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Old Malt Cask in 20cL mini bottles

5 August 2008

Glasgow-based bottler Douglas Laing & Co. Ltd. offers a wida range of Old Malt Cask scotch whisky.

Distinct 20cL mini bottles of whisky resemble the crimped vials that injectable medicines (like insulin) usually come in. Also, the labels are rather prescription-like. Not so far fetched really, since whisky does, after all, have a history of being used for “medicinal purposes.”

But their web site explains that the labels are actually based on hand-marked, distillery sample bottles:

“Replicating the sample bottles sent to us from stock held at the Distilleries—these wee 20cl bottles appear to have been hand written by one of the team pulling the sample (full marks for legibility!). We select specific bottlings from the 700cl capacities and fill first about 150-200 of the 20cl bottles – so these are little “rarities” – small bottles, in small quantities, from a very small bottling, from a small family company. Fortunately Fred and Stewart are full size.

They do allow the consumer however to taste a small amount before investing in the larger bottle (for himself or a Club) and they are also causing quite a stir in the gift giving sector of the whisky business”.

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www.thedieline.com

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