Olympic gold champion will be featured on packaging of Kellogg’s cereals
22 August 2008The winner of eight Olympic gold medals will grace the cover of Kellogg’s Corn Flakes and Kellogg’s Frosted Flakes. The special boxes will hit the store shelves in mid-September.
“As an Official Sponsor of the 2008 U.S. Olympic Team and a proud sponsor of Phelps, it is only fitting that Kellogg Company feature this world-class athlete on its iconic boxes of Kellogg’s Corn Flakes and Kellogg’s Frosted Flakes cereals,” said Kellogg’s Vice President of Global Promotions Marta Cyhan.
Phelps has said he wants to use his celebrity to help transform the sport of swimming. Kellogg’s has a program, Earn Your Stripes, designed to encourage kids to eat right, be more active and work hard to achieve goals.
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