POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Olympics imagery on Kleenex boxes

7 August 2008

Specially for Olympic Games in Beijing american designer Stephanie Dalton Cowan created series of illustrations for two Kleenex tissue boxes featuring  Olympics imagery. A nice well designed package for something most people don’t give a second thought to.

Very soon Kleenex’s ‘Let It Out’ campaign is taking its tears and tissue-paper from its signature blue couch to the movie house, with the release of its movie at the Olympic Games in Beijing on August 11, as well as select theaters on August 13, and later www.letitout.com on August 14. The film features Olympians, past and present, discussing emotional Olympic memories, in addition to Kleenex consumers across the country, who describe moments during the Games that might have required a tissue or two.

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