POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Package design for “Aroma Ragusea” by Laboratorium

11 August 2008

Rhe design studio Laboratorium from Croatiadesigned the packaging for “Aroma Ragusea” ingridients range.

The aromarium, or herbarium, is part of a product collection by the name “Aroma Ragusea” that attempts to communicate the tastes, scents and aromas of the city of Dubrovnik as well as a feel of the life in the regions surrounding the city.

Conceived as a souvenir or memento, it aims to “trigger the senses back home – to the fragrant gardens of Dubrovnik”. The aromarium is considered an expression of the core philosophy of the brand: namely, to design natural gifts of authentic value.

aroma_ragusea.jpg

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