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Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

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Perfume collection “By Kilian”

17 November 2008

The grandchild of the Moet Hennessy house founder, Kilian Hennessey, released his personal luxury fragrance brand “By Kilian”.

Bottle Design of the “Straight to heaven”

Refillable bottle “Fontaine love” designed in homage to family business

The artist series by Sophie Matisse

www.thedieline.com

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