Recchiuti Confections launched a new mini-bars packaging
18 November 2008
San Francisco-based, independent artisan chocolate company Recchiuti Confections recently entered into an agreement with Peet’s Coffee, a premier national coffee and tea company, to launch a new 2.25 oz chocolate bar line in all Peet’s stores.
San Francisco-based The Engine Room created a design that would stand out in a dimly-lit and crowded Peet’s Coffee store while maintaining the chocolatier’s elegant identity.
The bar wraps were printed on a metalized stock—to achieve a foil look with standard four-color printing—with large, eye-catching bands of color. Peet’s was so thrilled with the results that now over 175 stores carry the bars.
