POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

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Red Dog Candy: vintage-style graphics with humor

5 November 2008

Colorado-based design firm Moxie Sozo design the packaging for the Red Dog Candy.

All food packaging needs to work at the retail level, but some foods like candy and chocolate are conducive to creative solutions.

While milk and flour are commodities, consumers expect gratuitous foods like candy to have an element of fun in the packaging.

Through the use of vintage-style imagery and quirky humor, the studio sought to create a packaging personality not typically found on the candy shelves.