American brand IBC Root Beer redesigned its packaging for in order to give the product a new look and feel of nostalgia associated with the 1920s. IBC Root Beer was founded in 1919, and root beer found a market as a legal beverage during the era of Prohibition.

Root beer also known as sarsaparilla, is a carbonated beverage originally created from sassafras. It found a market as a legal beverage during the era of Prohibition. Popularity and distribution declined after World War II.

In 1976, the IBC trademark was sold to Taylor Beverages, which was then sold to the Seven-Up Company in 1980. After Dr Pepper and Seven Up merged, distribution of IBC became national throughout the United States. Ultimately Dr Pepper/Seven Up, Inc. was acquired by Cadbury Schweppes.

IBC was subsequently organized within the Cadbury Schweppes Americas Beverages unit of Cadbury Schweppes, before being spun off into Dr Pepper Snapple Group in 2008.