POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Remy Martin 19-years single-vintage cognac

4 August 2008

In September Remy Martin will introduce its Grande Champagne 1989, the first single-vintage released in the U.S. in more than 40 years.

It comes in a bottle that’s been hand-dipped in wax. The supple, amber liquid goes down unbelievably smoothly, with hints of vanilla and clove, and an unparalleled richness. The bottle costs $300.

remy-martin-grande-champagne-1989.jpg

 www.luxist.com

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