Sarah Jessica Parker blossoms anew with Covet Pure Bloom
4 August 2008
Coty Prestige has extended its Sarah Jessica Parker Covet fragrance franchise with a new version, Covet Pure Bloom. It will be available in the US in August, before rolling out to Europe and Asia in September.
The original Covet scent was launched worldwide in August/September last year. The new scent is a floral fragrance with an amethyst colour-scheme.
Covet Pure Bloom opens on notes of plum, mandarin and coconut water, leading to a heart of tuberose, royal Indonesian pikake and jasmine. These build towards a base that features amber, musk, orris and sandalwood.
The flacon is a reworked version of the original, in a regal shade of purple, with a gold-tone rope choker around the neck. A multifaceted ring in a smoky shade of amethyst sits over the cap.
The outer carton sports an embossed herringbone motif, also in purple. The box is wrapped in gold cord and finished with the signature Covet Sarah Jessica Parker logo.
