Popsop Deepens its Study of ‘Brands That Teach’: SBA Turns a User-Generated Ranking in 2012
The game has changed: SBA’12 is to see some major updates and improvements in regards to methodology and representation of our ‘brand sensei’s’ research. Now YOU can vote for your favourite ‘sensei’ brand right on this page by clicking the respective criteria box ECO, MIND or FUN. Or you can vote on a news page after reading more information on the brand activities here.
Sensei Brand Award 2012 (SBA’12) is a consumer-based research project launched by Popsop Ltd in attempt to draw public attention to the new role of global sustainable brands as ‘mentors’ for modern consumers as well as to study how people rate their favourite brands for certain positive impact on their mindset and lifestyle.