Judging Panel

Without doubt, some complicated methodologies based on factual data are quite solid and precise. But can this approach be applied to evaluation of mental influence and teaching functions? We believe not.

That is why we’ve invited people—and not mere mortals, but brand industry experts to let them say what they think of any brand activities in terms of social commitment.

Now we have 23 judges on the panel for SBA’11 rating campaign. Please, meet our juries:

  • Marcus Hewitt — Chief Creative Officer, Dragon Rouge, New York
  • Martin Grimer —  Creative entrepreneur, London
  • Silas Amos — Creative Director, jkr, London
  • Stephanie Krompier — Associate Creative Director, Sterling Brands, NY
  • Adrián Pierini — CEO and Founder, Pierini|Partners, Buenos Aires, Argentina
  • Derek Johnston — Co-Founder and Creative Partner, Family (and friends), London
  • Don Williams — Founder and CEO, pi global, London
  • Mikhail Gubergritz — Executive Creative Director, BBDO Branding, Moscow
  • Tony Di Donato — Managing Director, Di Donato Partners, Melbourne, Australia
  • Rowland Heming — Business Development Director, Design Board, Belguim
  • Helge Tennø — Planner, Scandinavian Design Group, Oslo, Norway
  • Robert Passikoff — Brand Keys Founder and President, Brand Keys, New York
  • Gustavo Piqueira — Founder and Creative Director, Casa Rex, São Paulo, Brasil
  • Jörgen Olofsson — Creative Director and Partner, Amore, Stockholm, Sweden
  • Chris Hart — Creative Director, Blue Marlin, Bath
  • John Mathers — Managing Director, Holmes & Marchant, London
  • Dr. Kishore Budha — Director of Semiotics, 1HQ, UK
  • Bertrand Chovet — Managing Director and Partner, Interbrand, Paris
  • Graham Shearsby — Group Creative Director, Design Bridge, London
  • Gaston van de Laar — Client Services Director, Claessens|Cartils, Amsterdam
  • John Nunziato — Founder and Creative Director, Little Big Brands, New York
  • Alasdair Lennox— Creative Director, Fitch Europe & Russia, London
  • Manita Khuller— Regional Strategy & Planning Director — Asia Pacific, OgilvyAction, Thailand

Thank you to all the experts who have voted for SBA throughout 2011 !