POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

”Sexy Darling” perfume from Kylie Minogue

11 August 2008

The essence of Kylie Minogue’s sparkling, seductive charm has been captured in Sexy Darling, an alluring floral woody fragrance that tempts and enthrals.

kylie-sexy-darling.jpg

The elegant, gracefully rounded Sexy Darling bottle will be a stylish, must-have addition to any dressing table. Deep red and black in colour and emblazoned with a silver Sexy Darling logo, it’s as sensual and enticing as the fragrance inside. The packaging echoes the bottle with its deep red box, glittering holographic effect logo and Kylie’s trademark ‘K’ in a black lace pattern that evokes her seductive glamour.

Sexy Darling’s sensuality is built around the natural floral sexiness of the exotic belle de nuit flower and the red rose, enhanced by a mouth-watering pear note. A veil of musk and sandalwood unite them for a unique, exquisite signature. The resulting distinctive fragrance embodies Kylie’s glamorous, sexy femininity.

Kylie worked in close collaboration with Coty on the development of Sexy Darling. She says, “I firmly believe that sexiness is all to do with your state-of-mind, some people radiate an inner sense of self-esteem and beauty that’s irresistible. With Sexy Darling I wanted to capture this by creating a fragrance for today’s sexy, self assured woman who is passionate and playful… a woman who is seductive and sensual. ”

kylie-sexy-darling_ad.jpg

kylie-sexy-darling_ad_02.jpg

www.packagingeurope.com

Related Posts

Leave a Reply!

Rambler's Top100