POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

SIGGs aluminium cans’ design

20 August 2008

SIGGs can be found on display at the Museum of Modern Art in New York. New styles are introduced each year with over a hundred new unique styles in 2008.

SIGG bottles are designed and manufactured in Switzerland from a single piece of pure aluminum. The are reusable and 100 percent recyclable at the end of their very long lives.

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www.thedieline.com

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