Smiths Coffee Co. by Wild Fire Design
3 December 2008
Northwood-based design consultancy Wild Fire Design created the new packaging and identity for Smiths Coffee Co.
4 SKUs all were made in choco-mocco palette.
We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline
3 December 2008
Northwood-based design consultancy Wild Fire Design created the new packaging and identity for Smiths Coffee Co.
4 SKUs all were made in choco-mocco palette.
