POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Speciality Drinks adds ‘Elements of Islay’ whiskies

7 August 2008

Speciality Drinks Ltd is pleased to introduce ‘The Elements of Islay’, a new range of Single Islay Malt Whiskies that draws its inspiration from traditional medical laboratory labels and packaging - even the bottle used is called ‘pharmacy’.

The Elements range is bottled from individual batches of between 5 and 20 carefully selected casks from a single distillery.

Each label depicts the distillery’s ‘Element’ symbol alongside a batch number (eg Lp1).

An important feature of the Elements range is the absence of vintage or age statements on the label.

This enables us to marry casks of different ages together to create a unique taste profile for each batch - we believe that age and vintage statements are less important than creating a top quality malt whisky that truly expresses the character of the distillery that made it.

elements_of_islay_range.jpg

www.harpers.co.uk

Related Posts

Leave a Reply!

Rambler's Top100