Superkings now available in price marked packs
19 August 2008
From Monday 18th August 2008 Imperial Tobacco’s Superkings brand will be available in price marked packs.
Five SKUs, Superkings 10s & 20s, Superkings Blue 10s & 20s and Superkings Menthol 20s will be available in price marked packs at £5.35 for 20 and £2.73 for 10.
The company said that cash margins for retailers will be maintained as the £5.35 / £2.73 price point is 6p / 3p below RRP.
Imperial Tobacco’s trade communications manager Iain Watkins said that retailers are offered a “strong competitive product”.
