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  • 7UP India Celebrating 'UPtimistic' Attitude to Life'

    7UP India Celebrating 'UPtimistic' Attitude to Life'

    PepsiCo India has signed Bollywood star and brand ambassador, Sharman Joshi to promote its 100% natural lemon flavored drink, 7UP and its popular sub-brand Nimbooz ‘UPtimistically.’

    13 January 2012

  • PepsiCo Started Producing 7Up EcoGreen Bottles

    PepsiCo Started Producing 7Up EcoGreen Bottles

    Yesterday PepsiCo Beverages Canada announced the new 7Up EcoGreen bottle, the first soft drink bottle in Canada and North America made from 100% recycled PET plastic.

    14 July 2011

  • 7Up Goes Retro, Introduces Product Made with Real Sugar in Retro-style Package

    7Up Goes Retro, Introduces Product Made with Real Sugar in Retro-style Package

    Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving...

    20 May 2011

  • 7UP Redesigns: Simpler Is Better

    7UP Redesigns: Simpler Is Better

    7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by

    21 January 2011

  • 7UP to Collect Laughs of Canadian Consumers

    7UP to Collect Laughs of Canadian Consumers

    PepsiCo Beverages Canada's 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube...

    9 July 2010

  • 7UP Gets Smart with Go GREEN!

    7UP Gets Smart with Go GREEN!

    7UP is rewarding fans who make smart, green choices with its Go GREEN! Giveaway. By simply enjoying the ridiculously bubbly, lemon-lime flavor of 7UP, consumers could win one of 25 fuel-efficient smart for two vehicles.Through June 30, fans can visit

    12 April 2010

  • Windows 7 Promotes Global Brands

    Windows 7 Promotes Global Brands

    The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among

    19 November 2009

  • 7UP Releases Pomegranate 7UP Antioxidant

    7UP Releases Pomegranate 7UP Antioxidant

    The famous soft drink 7Up from Dr Pepper is ready to present a new seasonal product called Pomegranate 7UP Antioxidant. The perfect fresh blend of natural pomegranate and flavor original lemon-lime taste is going to get on the top of sales...

    17 November 2009

  • 7Up to launch a new ad campaign and packaging redesign

    7Up to launch a new ad campaign and packaging redesign

    This week the Dr Pepper Snapple Group company launches a first new ad campaign in more than three years for the 7Up brand. Also it plans to release a pomegranate line extension later this year and a packaging redesign in 2010.Upcoming TV ads feature...

    12 October 2009

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  • 7UP Celebrates the natural flavor of life through launch of '7 Dias De Sevenisima' campaign

    7UP Celebrates the natural flavor of life through launch of '7 Dias De Sevenisima' campaign

    7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP "7 Dias de Sevenisima" contest, running May 18 through August 2 nationwide."Sevenisima" is a call to celebrate the flavorful moments experienced...

    19 May 2009

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