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Sustainable Brands Conference 2012
  • 7UP Offers Fans a Chance to Win  a ‘Survivor Trip of a Lifetime’

    7UP Offers Fans a Chance to Win a ‘Survivor Trip of a Lifetime’

    7UP has teamed up with ‘Survivor: One World,’ the 24th season of the Emmy-award winning reality series and to mark its partnership announced a contest. Fans are invited to take part in it for a chance to win an adventure with their own tribe.

    9 April 2012

  • Dr Pepper Adds Five Sodas to Its Ten Platform

    Dr Pepper Adds Five Sodas to Its Ten Platform

    Following the ‘slim’ beverages trend, Dr Pepper Snapple Group has added its five sodas—7Up, A&W, Canada Dry, RC and Sunkist—to its Ten portfolio of soft drinks that have only 10...

    6 March 2012

  • 7UP India Celebrating 'UPtimistic' Attitude to Life'

    7UP India Celebrating 'UPtimistic' Attitude to Life'

    PepsiCo India has signed Bollywood star and brand ambassador, Sharman Joshi to promote its 100% natural lemon flavored drink, 7UP and its popular sub-brand Nimbooz ‘UPtimistically.’

    13 January 2012

  • PepsiCo Started Producing 7Up EcoGreen Bottles

    PepsiCo Started Producing 7Up EcoGreen Bottles

    Yesterday PepsiCo Beverages Canada announced the new 7Up EcoGreen bottle, the first soft drink bottle in Canada and North America made from 100% recycled PET plastic.

    14 July 2011

  • 7Up Goes Retro, Introduces Product Made with Real Sugar in Retro-style Package

    7Up Goes Retro, Introduces Product Made with Real Sugar in Retro-style Package

    Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving...

    20 May 2011

  • 7UP Redesigns: Simpler Is Better

    7UP Redesigns: Simpler Is Better

    7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by

    21 January 2011

  • 7UP to Collect Laughs of Canadian Consumers

    7UP to Collect Laughs of Canadian Consumers

    PepsiCo Beverages Canada's 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube...

    9 July 2010

  • 7UP Gets Smart with Go GREEN!

    7UP Gets Smart with Go GREEN!

    7UP is rewarding fans who make smart, green choices with its Go GREEN! Giveaway. By simply enjoying the ridiculously bubbly, lemon-lime flavor of 7UP, consumers could win one of 25 fuel-efficient smart for two vehicles. Through June 30, fans can visit

    12 April 2010

  • Windows 7 Promotes Global Brands

    Windows 7 Promotes Global Brands

    The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among

    19 November 2009

  • 7UP Releases Pomegranate 7UP Antioxidant

    7UP Releases Pomegranate 7UP Antioxidant

    The famous soft drink 7Up from Dr Pepper is ready to present a new seasonal product called Pomegranate 7UP Antioxidant. The perfect fresh blend of natural pomegranate and flavor original lemon-lime taste is going to get on the top of sales...

    17 November 2009

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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