
PepsiCo India has signed Bollywood star and brand ambassador, Sharman Joshi to promote its 100% natural lemon flavored drink, 7UP and its popular sub-brand Nimbooz ‘UPtimistically.’
13 January 2012

Yesterday PepsiCo Beverages Canada announced the new 7Up EcoGreen bottle, the first soft drink bottle in Canada and North America made from 100% recycled PET plastic.
14 July 2011

Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving...
20 May 2011

7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by
21 January 2011

PepsiCo Beverages Canada's 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube...
9 July 2010

7UP is rewarding fans who make smart, green choices with its Go GREEN! Giveaway. By simply enjoying the ridiculously bubbly, lemon-lime flavor of 7UP, consumers could win one of 25 fuel-efficient smart for two vehicles.Through June 30, fans can visit
12 April 2010

The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among
19 November 2009

The famous soft drink 7Up from Dr Pepper is ready to present a new seasonal product called Pomegranate 7UP Antioxidant. The perfect fresh blend of natural pomegranate and flavor original lemon-lime taste is going to get on the top of sales...
17 November 2009

This week the Dr Pepper Snapple Group company launches a first new ad campaign in more than three years for the 7Up brand. Also it plans to release a pomegranate line extension later this year and a packaging redesign in 2010.Upcoming TV ads feature...
12 October 2009
1 comment
7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP "7 Dias de Sevenisima" contest, running May 18 through August 2 nationwide."Sevenisima" is a call to celebrate the flavorful moments experienced...
19 May 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
