Absolut Vodka is reviving its famous 'Colours' limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne.
The group of creatives on the projects consists of the teams from The Brand Union, No Picnic industrial design agency, as well as independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
The Absolut UK marketing team has commissioned the London-based digital art group 15 Folds along with 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.
The bottle's three-dimensional graphics re-imagine the iconic Warhol's artwork as of 1986 inspired by the brand back then.
ABSOLUT signs a deal with Lady Gaga to transform the artRAVE: the ARTPOP Ball concert series tour across the USA into a totally new, vivid experience that would sync with the brand’s ethos.
ABSOLUT’s world map got even more detailed with a new “geo-centric” bottle created in collaboration with recognized film director Baz Luhrmann born in Australia.
The global fan community is invited to join the project and influence the film's storyline and direction.