Absolut Vodka is reviving its famous ‘Colours’ limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne. The bottle features the colours of the gay pride flag designed by San Francisco-based artist Gilbert Baker in 1977 and reflects the brand’s long-standing commitment to support human rights, equality and artistic expression.
ABSOLUT VODKA
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.
ABSOLUT is launching a new vodka flavor and bottle inspired by the unique visual language of Latin America. The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals. The design of the new bottle was created by Brazilian graphic novel artist and writer Rafael Grampá, who is collaborating with the vodka brand on its ongoing Transform Today campaign.