adidas Calls Brits to 'Take The Stage'
adidas inspires people to take active actions in each of its campaigns, and the new promotion, which launched in the UK on April 7, keeps to this theme as well. The sport apparel giant, which is one of the sponsors of the...
13 April 2012
adidas and Major League Soccer Announce World’s First Smart Soccer Match
adidas and Major League Soccer announced that the 2012 AT&T MLS All-Star Game on July 25 in Philadelphia will be the world's first ‘smart soccer match’ and will feature the new miCoach professional soccer team tracking system, the next step in player performance analysis...
11 April 2012
adidas Says We All Run
adidas announces that passion unites us all, despite of gender, age, geography and money.
29 March 2012
Stella McCartney Is Being Critisized for Not Adding Enough Red to the UK Olympics Kit
Stella McCartney unveiled her adidas Team GB kit at London's Tower of London yesterday, on March 22. Stella McCartney was tasked to develop the sportswear that features adidas's technological advancements such as Climacool moisture management in...
23 March 2012
adidas Originals 'Steps Into Color' with the New adicolor Campaign
adidas Originals is going wild with the vibrant palette in the spring/summer 2012 adicolor campaign, conceived by Portland-based Kamp Grizzly and dubbed 'Step Into Color.' The new promotional effort includes digital elements and a commercial (15- and 30-second...
19 March 2012
adidas Outdoor Encourages Its US Fans to Show 'all in' Moments for a Chance to Win Prizes
adidas Outdoor wants to find people who embody the brand’s adventurous spirit—no, it’s not another search for ambassadors, the brand just wants to celebrate those who do live their life to the full and do it in the tie-up with the nature. The brand encourages its fans to...
13 March 2012
adidas Has Unveiled 'The Albert,' the Official Match Ball
adidas has officially introduced the official match ball to be used at the London 2012 Olympic Games football tournament. Tom Cleverley of Manchester United and Robert Ashcroft who named the ball The Albert pr
6 March 2012
adidas SS12 Collection Gathers Top Athletes to Promote Its Products
adidas rolls out a new men’s training SS12 collection bringing top athletes together for its products promotion.
16 February 2012
'Point to Know' Technologies: a Childhood Dream Becomes Reality
Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more...
8 February 2012
adidas Originals München SS2012 Collection Got Its ‘Leploop’ Song
Sneakers, technology and music are a perfect hit, as iconic footwear brands adidas and Nike have already proved with a series of related projects, and each...
1 February 2012
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