'Point to Know' Technologies: a Childhood Dream Becomes Reality
Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more...
8 February 2012
adidas Originals München SS2012 Collection Got Its ‘Leploop’ Song
Sneakers, technology and music are a perfect hit, as iconic footwear brands adidas and Nike have already proved with a series of related projects, and each...
1 February 2012
adidas and the Porsche Design Group Will Continue Their Collaboration
adidas and the Porsche Design Group continue their collaboration by entering into a new contract that is to redefine the sport and luxury brand Porsche Design Sport and extend adidas Originals by Porsche Design label with a new twist.
31 January 2012
adidas and Opening Ceremony Will Launch a Capsule Collection
adidas has partnered with the New York-based retailer Opening Ceremony to launch a capsule collection of reinterpreted Adidas Originals.
24 January 2012
Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions
Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.
17 January 2012
Top Trendsetters of 2011 in the Global Brands Community
With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what...
16 December 2011
Porsche Design Sport Rolls out Its Spring/Summer 2012 collection ‘Into the World’
Porsche Design Sport, a collaboration of Porsche Design and adidas has unveiled Spring/Summer 2012 season’s collection entitled ‘Into the World’.
8 December 2011
adidas Has Presented the Tango 12 Ball
adidas and UEFA have presented ‘Tango 12’, the Official Match Ball for the UEFA EURO 2012. The ball was unveiled on stage during the UEFA EURO 2012 finals draw by former Ukrainian Olympic pole vaulter Sergey Bubka.
5 December 2011
adidas Will Be Selling $1 Shoe in India
adidas has unveiled its plans to launch a shoe costing one dollar a pair and called USD1 to reflect the marketing idea—in India. The same project didn't work in Bangladesh last year but adidas claims that it would be successful on the growing Indian market.
21 November 2011
adidas Celebrates the 25th Anniversary of Its Hip-Hop Anthem with a New Pack
It’s quite a usual thing for brands to release festive or commemorative editions when it comes to some big dates or holidays...
8 November 2011
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
