Adidas's Group Executive Member Eric Liedtke and the Parley for the Oceans founder Cyrill Gutsch during their talk "Oceans. Climate. Life" discussed the problem of cleaning up the world ocean from post-consumer plastic waste.
A user can download the #miZXFLUX app from App Store or Google Play, take a picture with an app or use an existing one, upload it, get a 3D preview and order customized training shoes for €150.
AEG has released a documentary, titled “The Next Black,” that focuses on the revolution in the apparel domain, new technology and innovative fabrics that drive the industry to the wholly new level.
Adidas starts a new chapter in the history of customization with a new application that lets consumers feature their favourite pictures right on their shoes.
The adidas brand has equipped its official ball of this year’s World Cup, brazuca, with six HD cameras to provide a deeper insight into the game.
The initiative calls for immediate actions against famous apparel brands which cause environmental danger, such as GAP, Burberry, Adidas, Calvin Klein, Abercrombie&Fitch, and more.
Adidas celebrates the launch of its World Cup Brazil ball, brazuca, with a nice promotion “Eu sou brazuca” (“I am brazuca”) that reaches… new-borns.
The sneakers, which are replicas of the models of the upcoming Spring/Summer 2014 collection, have been created using recycled corrugated cardboard.